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Submitted by: Syarwani, Muhammad Ahmad
On: Feb 16, 2021 @ 11:42 AM
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• 1. Title [Judul]: Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian Kartu Internet AXIS Di Desa Purwajaya, Loa Janan, Samarinda Seberang
• 2. Creator [Pengarang/ penulis]: Muhammad Ahmad Syarwani
• 3. Subject [Subjek dan kata kunci]: Consumer Behavior, Purchase Decisions, Internet Cards, AXIS
• 4. Description [Abstrak] : This study aims to determine the effect of consumer behavior on the decision to purchase an AXIS internet card in the village of Purwajaya, Loa Janan, Samarinda Seberang. The type of research used in this research is quantitative. The population used was 96 respondents who were taken from the entire population, namely 96 respondents. Where researchers used the survey method. The collection techniques used are interview and questionnaire distribution methods, as well as literature study. Then the data analysis techniques used are validity test, reliability test, classical assumption test, and multiple linear regression analysis. The results obtained in this study are variables of consumer behavior consisting of cultural factors, social factors, personal factors, and psychological factors simultaneously have a significant effect on purchasing decisions for AXIS internet cards in Purwajaya Village, Loa Janan, Samarinda Seberang. Consumer behavior variables which consist of cultural factors, social factors, personal factors, and psychological factors partially have a significant effect on purchasing decisions for AXIS internet cards in Purwajaya Village, Loa Janan, Samarinda Seberang. Of the four sub-variables, only cultural factors have a significant effect on the decision to purchase an AXIS internet card in Purwajaya Village, Loa Janan, Samarinda Seberang.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Ana Noor Andriana, S.AB, M.AB dan M. Tommy Fimi Putra, S.E., M.Si
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2020
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://e-journals.unmul.ac.id/index.php/jadbis/author/submission/5068#metadata
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: eJournal article