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Submitted by: sari, saidah putri
On: Feb 3, 2020 @ 11:38 AM
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• 1. Title [Judul]: HUBUNGAN MINAT BELI DENGAN KEPUTUSAN PEMBELIAN PADA KONSUMEN KERUPUK AMPLANG DI TOKO KARYA BAHARI SAMARINDA
• 2. Creator [Pengarang/ penulis]: Saidah putri Sari
• 3. Subject [Subjek dan kata kunci]: buying decisions, buying interest
• 4. Description [Abstrak] : This study aimed to determine the correlation of buying interest with buying decisions on consumers Amplang Crackers in Karya Bahari Stores Samarinda. This study used a quantitative approach. The sample of this study was 211 consumers Amplang Crackers in Karya Bahari Stores Samarinda which were selected using simple random sampling technique. The data collection method used is a psychological scale that has special characteristics that distinguish it from various other forms of data collection instruments such as questionnaires, questionnaires, inventory, etc. covering the scale of buying interest and buying decisions. The collected data were analyzed by Kendall’s test or b. The results of this study indicate that there is a positive and significant correlation between buying interest with buying decisions on consumers Amplang Crackers in Karya Bahari Stores Samarinda with r value 0.153, and p value (sig) 0.000. This means that higher the buying interest so higher buying decision for Amplang Crackers in Karya Bahari Stores Samarinda. Conversely, the lower the buying interest, the lower the buying decision with consumers.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : M. Ali Adriansyah, S.Psi., M.Si, Rini Fitriani Permatasari, S.Psi., M.A.
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2020
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.psikologi.fisip-unmul.ac.id/site/?p=2233
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal article