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On: Oct 31, 2019 @ 5:13 AM
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• 1. Title [Judul]: UPAYA INDONESIA DALAM MENINGKATKAN EKSPOR KOPI KE PASAR ITALIA
• 2. Creator [Pengarang/ penulis]: Anggy Nastiti Kusumaningtyas Putri
• 3. Subject [Subjek dan kata kunci]: Coffee, Italy, Efforts to Increase Indonesian Exports
• 4. Description [Abstrak] : Coffee is one of the most traded commodities and Indonesia is one of the largest coffee exporting countries in the world. This article aims to explain the efforts made by Indonesia in increasing coffee exports to Italy. The research method used is descriptive. This article uses the theory of competitive advantage to explain internal efforts and economic diplomacy theory to explain external efforts made by Indonesia. Indonesia’s internal efforts are the development of sustainable coffee plants and Indonesia’s international standard policies and post-harvest technology, while Indonesia’s external efforts are to attend international coffee week events and export promotions through advertisements in Italy. Indonesia’s efforts both internally and externally have a positive impact on Indonesia’s coffee exports. The result of these efforts is an increase in farmers’ knowledge about good agriculture practices and improved quality of coffee produced in accordance with Indonesian coffee quality standards so that Indonesia can meet the demand for coffee in the Italian market.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Hubungan Internasional
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Yuniarti, S.IP, M.Si, Rahmah Daniah, S.IP, M.Si
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 31 Oktober 2019
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: https://ejournal.hi.fisip-unmul.ac.id/site/?p=3051
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Skripsi