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On: Oct 10, 2019 @ 10:48 AM
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• 1. Title [Judul]: PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KEDAI SAGA DI SAMARINDA
• 2. Creator [Pengarang/ penulis]: Nurhaida
• 3. Subject [Subjek dan kata kunci]: Product, Price, Place, Promotion, Purchasing decision.
• 4. Description [Abstrak] : The purpose of this study is to examine the in fluence of marketing mix to the purchasing decision in saga cafe shop Samarinda.
  The sampling technigue used is non probability sampling (purposive sampling) the number of samples used was 96 respondents. Data was obtained from questionnaire distribution the data obtained was analyzed using SPSS 23.
  The conclusion of this research is variable, product, price, place and promotion is simultaneously and partially have significant influerces on the purchasing decision. And the most influential variable is location. In addition to increasing purchasing decision is do a different promotion than before, add a new menu so consumers don’t get bored, do event every month, provide a variety of games to attract consumers.
  
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Muhammad Fikry, M.BA.,B.BA & Adietya Arie Hetami, S.SOS.,M.AB
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 10 Oktober 2019
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.adbisnis.fisip-unmul.ac.id/site/?p=2190
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel