Data Portal Mahasiswa S1

Submitted by: RIZKA SANDITYA, RIZKA SANDITYA
On: Mar 28, 2019 @ 10:11 AM
IP: 36.74.226.74

• 1. Title [Judul]: HUBUNGAN CELEBRITY ENDORSER DENGAN KEPUTUSAN PEMBELIAN PRODUK PAKAIAN PADA KONSUMEN SECARA ONLINE DI MEDIA SOSIAL INSTAGRAM (Studi Kasus Pada Mahasiswa Psikologi Universitas Mulawarman)
• 2. Creator [Pengarang/ penulis]: RIZKA SANDITYA
• 3. Subject [Subjek dan kata kunci]: celebrity endorser, product, consumer.
• 4. Description [Abstrak] : The purpose of the study was to determine the relationship between celebrity endorser and the decision to purchase clothing products for consumers online on Instagram social mediavto mulawarman university psychology students. The subjects of this study were students of 2015 and 2016 who often shop online through Instagram social media more than three times. This research uses a quantitative approach. The subjects of this study were 70 students selected using purposive sampling technique. Data was collected using the celebrity endorser scale and purchasing decisions. The result is the value of CR 0.954 which means that both variables have a very strong positive correlation. While the value of p = 0.000
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Lisda Sofia, M.Psi, Psikolog dan Dian Dwi Nur Rahmah, M.Psi., Psikolog
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2019
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.psikologi.fisip-unmul.ac.id/site/?p=1996
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal