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Submitted by: ALFAJRI, ALDY
On: Dec 3, 2018 @ 11:48 AM
IP: 36.74.230.105

• 1. Title [Judul]: HUBUNGAN STRATEGI PROMOSI DENGAN KEPUTUSAN PEMBELIAN GADGET DI TOKO SURYAPHONE SAMARINDA
• 2. Creator [Pengarang/ penulis]: ALDY ALFAJRI
• 3. Subject [Subjek dan kata kunci]: purchasing decisions, promotion strategy
• 4. Description [Abstrak] : This study aims to determine the relationship between promotional strategies and the decision to buy gadgets at consumers at the Suryaphone Samarinda store. This study consists of two variables, namely the dependent variable, the purchasing decision and the independent variable, namely the promotion strategy. Sampling technique using Quota Sampling. The sample in this study were 80 Suryaphone Samarinda consumers. The data analysis technique in this study uses the product moment correlation analysis method to find the relationship between one in-dependent variable (X) or more with a dependent variable (Y). The results showed that there was a significant relationship between the relation-ship of promotional strategies with the decision to purchase gadgets at the Suryaphone Samarinda store with a correlation value of 0, 500 and p = 0,000.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Hairani Lubis, M.Psi., Psikolog dan Dian Dwi Nur Rahmah, M.Psi., Psikolog
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2018
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.psikologi.fisip-unmul.ac.id/site/?p=1909
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal