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On: Feb 28, 2018 @ 11:57 AM
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• 1. Title [Judul]: STRATEGI PEMASARAN SARUNG SAMARINDA DALAM MENEMBUS PASAR INTERNASIONAL
• 2. Creator [Pengarang/ penulis]: Mirsha Maharani Topan
• 3. Subject [Subjek dan kata kunci]: Sarung Samarinda, Marketing, International Market, Competitive Advantage
• 4. Description [Abstrak] : The creative industry is a sector has big potency to contribute to the national economy. One of the creative industry is Sarung Samarinda, that is one traditional handcrafts struggling to market their products in the international market. Sarung Samarinda is local product that can go through international market, as one of handcrafts made by people of Samarinda. This research aim to explain the marketing strategy of Sarung Samarinda in the international market. It shows that the impact of those strategies are not significant, that it needs further strategies based from the supporting factors and the problems solving.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Hubungan Internasional
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Rahmah Daniah, S.IP, M.Si & Andi Purnawarman, S.Sos, M.Si
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 28 Februari 2018
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.hi.fisip-unmul.ac.id/site/?p=2545
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel