Data Portal Mahasiswa S1

Submitted by: ASSHIDIQ, HASBI
On: Jan 29, 2018 @ 10:52 AM
IP: 36.83.32.112

• 1. Title [Judul]: PENGARUH POSITIONING DAN PERSEPSI IKLAN DENGAN KEPUTUSAN PEMBELIAN ULANG PRODUK AIR MINERAL AQUA PADA REMAJA AKHIR
• 2. Creator [Pengarang/ penulis]: HASBI ASSHIDIQ
• 3. Subject [Subjek dan kata kunci]: repurchase decisions, positioning, perception advertising
• 4. Description [Abstrak] : This study aims to determine and analyze correlation between the positioning and perception advertising with repurchase decisions products mineral water of aqua in adolescence late teens. The method used is quantitative. Subject in this study involved a 100 peoples. Methods of data collection using three scales, repurchase decisions scale, positoning scale, and perception advertising scale. Sampling studies used purposive sampling. Data were analyzed with regression models and models gradually filled with the help of program Statistical Package for Social Sciences (SPSS) 20.0 for Windows. The results of the first analysis showed there correlation of positioning with the repurchase decisions product, values obtained was T value = 1.900 > T table = 1.948 and P = 0.006 T table = 1.948 and P = 0.000 F table = 3.09, R2 = 0.395, and P = 0.000 < 0.050. The results shown from this research is repurchase decisions product it can be told that positively influenced by positioning and perception advertising on the consumer that do repurchase decisions products mineral water of aqua in adolescence late teens.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : M. Ali Adriansyah, S.Psi., M.Si dan Hikmah. S.Sos., M.A
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2017
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.psikologi.fisip-unmul.ac.id/site/?p=1351
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Open Document