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Submitted by: Febrianur, Zaeri
On: Nov 1, 2017 @ 12:58 PM
IP: 114.125.218.191

• 1. Title [Judul]: Dampak City Branding Enjoy Jakarta & YourSingapore terhadap Perkembangan MICE
• 2. Creator [Pengarang/ penulis]: Zaeri Febrianur
• 3. Subject [Subjek dan kata kunci]: City branding, MICE, Enjoy Jakarta, YourSingapore
• 4. Description [Abstrak] : City branding Enjoy Jakarta & YourSingapore are used to give the positive images of both cities. Amidst of globalizations, where a city claimed that they’re a sucessfull ones, it needs to show how their development going hand in hand with culture and history, economic growth and social development program, infrastructure and architecture, environment and sceneries for it to shows their identities that can be accepted thus can be branded and get promoted. This research shows how city branding of both cities impacted the segment of tourism that is MICE and its growing development throughout the years (2010-2015). The results of this research founds that every aspects of MICE in both cities has been improved but YourSingapore brand has fared better than Enjoy Jakarta in terms of drawing the number of the business travelers visitors and numbers of events that are held in the cities.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Hubungan Internasional
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Enny Fathurachmi, S.IP, M.Si & Muhammad Nizar, MA
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 1 November 2017
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.hi.fisip-unmul.ac.id/site/?p=2485
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: eJournal article