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Submitted by: Diantama, Nurhafidz J.
On: Sep 13, 2017 @ 3:07 PM
IP: 188.226.216.119

• 1. Title [Judul]: Upaya Unilever Dalam Meningkatkan Kualitas Kehidupan dan Lingkungan Melalui “Unilever Sustainable Living Plan” di Indonesia
• 2. Creator [Pengarang/ penulis]: Nurhafidz J. Diantama
• 3. Subject [Subjek dan kata kunci]: Unilever Sustainable Living Plan, CSR, MNC, Indonesia
• 4. Description [Abstrak] : Unilever Sustainable Living Plan (USLP) is the policy of social responsibility issued by Unilever as a strategy of customers and stakeholders that determines the sustainability of the company business. USLP has three programs as basic in every programs that will be created by Unilever, these three programs are: to improve health and welfare, to reduce the environmental impact, and to improve the quality of life. These three programs become patterns of any programs conducted by Unilever in many host countries, including Indonesia. As a progress, Unilever Indonesia committed many programs in many different sectors, such as compliance of raw materials, production, distribution, even until the customer uses its product. Besides also conducted a global partnership conduct USLP based project with UNICEF, WFP, and DHL. This research uses descriptive to describe the effort of Unilever to help improve the quality of the life and environment in Indonesia thought Unilever Sustainable Living Plan. The theory uses in this research are the multinational corporation, corporate social responsibility, and sustainable development concept.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Hubungan Internasional
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Enny Fathurachmi, S.IP, M.Si, Frentika Wahyu R, S.IP, MA
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2017
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.hi.fisip-unmul.ac.id/site/?p=2438
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejurnal