Data Portal Mahasiswa S1

Submitted by: Ronald, Hendrikus
On: Mar 11, 2013 @ 12:05 AM
IP: 120.172.218.199

• 1. Title [Judul]: Strategi Komunikasi Pemasaran PT. Alif Persada Nusantara Dalam Meningkatkan Penjualan Produk Garden Hills Estate
• 2. Creator [Pengarang/penulis]: Hendrikus Ronald
• 3. Subject [Subjek dan kata kunci]: Strategy, Marketing Communications, Real Estate
• 4. Description [Abstrak] : The aim of this research is to explain The Marketing Communications Strategy of PT. Alif Persada Nusantara in order to increase the Garden Hills Estate product sale.
  The type of this research is qualitative descriptive. The data analyzing technique that has been used is qualitative analyzing data with interactive model from Matthew B. Miles and A. Michael Huberman.
  The result of this research shows that PT. Alif Persada Nusantara has used the Strategy of Marketing Communications effectively to increase their Garden Hills Estate product sale. The strategy of their marketing communications are by using five elements of marketing communications mix, namely advertising, sales promotions, personal selling, straight selling, and public relations & publicity. Moreover, PT. Alif Persada Nusantara also used the strategy of media qualifications and sales strategy also the market segmentation strategy and embed the brand awareness in the minds of the general public.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Komunikasi
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Rina Juwita, S.IP., MHRIR & Yuniarti, S.IP., M.Si
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2013
• 8. Type: Artikel
• 9. Identifier/permalink [URL menuju konten di lembaga kontributor]: http://ejournal.ilkom.fisip-unmul.ac.id/site/?p=651
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Open Document