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On: Jun 28, 2016 @ 12:01 PM
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• 1. Title [Judul]: PENGARUH KONTROL DIRI PADA ENDORSE DAN PERSEPSI HARGA DENGAN PENGAMBILAN KEPUTUSAN MEMBELI PRODUK MELALUI MEDIA SOSIAL INSTAGRAM
• 2. Creator [Pengarang/ penulis]: Melia Ika Patanduk
• 3. Subject [Subjek dan kata kunci]: decision making, self control on endorse, price perception
• 4. Description [Abstrak] : This research aims to know the influence of self-control on endorse and perceptions of price decision-making with buying products through social media instagram. This research consists of three variables namely variables bound i.e. decision making and free variables namely self control on endorse price and perception.
  The technique of determination of samples by using purposive Sampling. The sample in this research is the Coed Science Communication force 2013-2014 in the Faculty of social and political sciences as many as 100 people. Data analysis technique used is the test method analysis of the path (path analysis).
  Hasil penelitian menunjukan terdapat pengaruh sangat signifikan antara pengambilan keputusan dan kontrol diri pada endorse dengan nilai Fhitung = 219.101 > nilai F tabel 3.09, nilai beta = 0.831, t hitung = 14.802 > t tabel 1.98, R Square = 0.691 dan p = 0.000. Dan terdapat pengaruh sangat signifikan antara pengambilan keputusan dan persepsi harga dengan nilai F hitung = 148.822 > nilai F tabel 3.09, nilai beta = 0.777, t hitung = 12.199 > t tabel 1.98, R Square = 0.726 dan p = 0.000. Serta terdapat Pengaruh yang sangat signifikan anatara kontrol diri dan persepsi harga dengan nilai F hitung = 259.120 > nilai F tabel 3.09, nilai beta = 0.852, t hitung = 16.097 > t tabel 1.98, R Square = 0.726 dan p = 0.000.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : M. Ali Adriansyah, S.Psi.,M.Si dan Rusi Zulistiawan,S.Psi.,M.Psi.,Psi
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 28 Juni 2016
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.psikologi.fisip-unmul.ac.id/site/?p=978
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel