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On: May 10, 2016 @ 9:08 PM
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• 1. Title [Judul]: PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN GADGET DI TOKO SURYAPHONE SAMARINDA
• 2. Creator [Pengarang/ penulis]: Nanda Octaviona
• 3. Subject [Subjek dan kata kunci]: Purchasing Decisions, Brand Image, Price Perception
• 4. Description [Abstrak] : The aim of this research is to determine the influence of brand image and price perception with purchasing decisions on the Suryaphone consumers in Samarinda. This reseacrh consists of three variables, the dependent variable specifically the purchasing decisions and independent variables, the brand image and price perception.
  The Sampling technique on this research is using Quota Sampling. There are 80 samples collected for this reseacrh from the consumer of Suryaphone in Samarinda. The data analysis technique were used is the method of multiple regression analysis.
  The results showed there is a significant influence between brand image and purchasing decisions with the value of beta = 0.268, t arithmetic = 2.458 > t table = 1.991 and p = 0.016, but nothing influence between price perception and purchasing decisions with the value beta = – 0.97, t arithmetic = -0.891 < t table = 1.991 and p = 0.376. Neverheless, there is a significant influence between brand image and purchasing decisions with the value of F arithmetic = 3.411 > F table = 3.14, R = 0.081 and p = 0.038
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : M. Ali Adriansyah, S.Psi.,M.Si & RusiZulistiawan,S.Psi.,M.Psi.,Psi
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 10 Mei 2016
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.psikologi.fisip-unmul.ac.id/site/?p=953
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel