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On: Aug 8, 2014 @ 9:22 AM
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• 1. Title [Judul]: Upaya Gerakan Slow Food Indonesia Dalam Penetrasi Pasar Eropa (Studi Kasus: Pemasaran Garam Kusamba)
• 2. Creator [Pengarang/ penulis]: Yohanna Claudia Manalu
• 3. Subject [Subjek dan kata kunci]: Slow Food, Convivium Kemang, Kusamba Pyramid Sea Salt
• 4. Description [Abstrak] : The research is to provide a explanation of the factors that make Indonesian Slow Food Movement succeeded in synergy with local farmers and promote the product in the country that is traditionally Kusamba sea salt entering and competing in European markets while maintaining their concept: good, clean, fair. The results of this research are successful Indonesian Slow Food (Convivium Kemang) as an emerging social movement tried to promote Indonesian organic food in its business activities. This movement begins their efforts by way of synergism with Kusamba salt local farmers to market their products to the European market.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Hubungan Internasional
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Enny Fathurachmi, S.IP, M.Si dan Sonny Sudiar, S.IP, MA
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2014
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://ejournal.hi.fisip-unmul.ac.id/site/?p=1142
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: artikel eJournal