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On: Sep 4, 2025 @ 2:31 PM
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• 1. Title [Judul]: Understanding Skintific Product Customer Loyalty Based on Sensory Experience, Value Perception and Satisfaction
• 2. Creator [Pengarang/ penulis]: Murna wardayanti
• 3. Subject [Subjek dan kata kunci]: Sensory Experience, Perceived Value, Customer Satisfaction, Customer Loyalty
• 4. Description [Abstrak] : Purpose: This research seeks to explore the influence of sensory
  experiences and perceived value on consumer satisfaction and loyalty
  regarding Skintific products among Samarinda’s residents.
  Method: This study employs a quantitative approach with
  associative methods. The population consists of Samarinda residents
  who use Skintific products, with a total of 130 respondents. The
  sampling technique used is non-probability sampling, specifically the
  accidental sampling method.
  Result: The findings indicate that sensory experience has a
  significant impact on both customer satisfaction and loyalty.
  However, perceived value significantly affects customer satisfaction
  but does not have a notable influence on customer loyalty. However,
  through an indirect connection, perceived value can impact loyalty
  via satisfaction. Consequently, the results suggest that customer
  satisfaction serves a crucial function as a mediator in linking
  perceived value with customer loyalty. Therefore, initiatives to boost
  perceived value should align with efforts to enhance customer
  satisfaction in order to build enduring loyalty.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Wira Bharata, S.AB, M.AB
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 15-01-2025
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: https://journal.ubaya.ac.id/index.php/jerb/about/contact
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Ejournal article