Data Portal Mahasiswa S1

Submitted by: Sindi Ayu Larasati, Alvi
On: Aug 22, 2023 @ 12:19 PM
IP: 103.187.88.26

• 1. Title [Judul]: Strategi National Tourism Development Plan (NTDP) Thailand Dalam Meningkatkan Kunjungan Wisatawan Di Chiang Mai 2012-2022
• 2. Creator [Pengarang/ penulis]: Alvi Sindi Ayu Larasati
• 3. Subject [Subjek dan kata kunci]: Chiang Mai, Strategi NTDP, Thailand
• 4. Description [Abstrak] : This research paper is titled “The National Tourism Development Plan’s (NTDP) Strategies to Boost Tourist Arrivals in Chiang Mai 2012-2022”. This research aims to describe the strategies of Thailand’s National Tourism Development Plan (NTDP) to increase the number of tourist arrivals to Chiang Mai in 2012-2022. This research used a descriptive approach based on secondary data acquired through the use of library research technique. The accumulated data are later analyzed in reference to the concept of Nation Branding. The findings of this research indicated that Thailand’s NTDP’s strategies brought about an increase in tourism visits in Chiang Mai. The NTDP’s strategies include: (i) to improve the infrastructure and logistics and to connect domestic and international, tourism; (ii) to rehabilitate tourism destinations to increase their potential and to accommodate for more tourist arrivals; (iii) to launch new tourism products and services and to improve the qualities of those already in existence; (iv) to inspire visitors’ trust in Thailand’s good image thus attracting more tourist arrivals; and (v) to boost the participations of various sectors including the public, the civilians, and the local administrative organizations in the management of the tourism sector. Although the number of tourism visits in Chiang Mai had never had any significant increase prior to the launch of NTDP, a change has started to appear afterwards where the numbers of tourist arrivals steadily grow and has continued to do so onwards, both in the local tourist category and the international tourist category.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Hubungan Internasional
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Frentika Wahyu R, S.IP, MA
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 15 Agustus 2023
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: https://ejournal.hi.fisip-unmul.ac.id/site/?p=5954
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Open Document