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Submitted by: Aditiya, Aditiya
On: Jun 24, 2023 @ 2:37 PM
IP: 182.3.133.103

• 1. Title [Judul]: Pengaruh Harga, Kualitas Pelayanan Dan Persepsi Resiko Terhadap Keputusan Pembelian Produk Fashion Pria Pada E-commerce Shopee (Studi Pada mahasiswa Administrasi Bisnis Universitas Mulawarman)
• 2. Creator [Pengarang/ penulis]: Aditiya
• 3. Subject [Subjek dan kata kunci]: Marketing, Price, Servsionsvice Quality, Perceived risk and purchasing deci
• 4. Description [Abstrak] : Absteact
  E-commerce is a type of electronic business mechanism that
  focuses on individual-based business transactions using the internet as a
  medium for exchanging goods or services. E-commerce brings great
  business opportunities such as selling products and providing services
  online. This research aims to find out whether there is an effect of price,
  service quality and perceived risk on purchasing decisions of business
  administration students at Mulawarman University.
  The research method used was quantitative research using survey
  methods, sampling techniques using non-probability sampling with a
  total of 75 respondents. Data collection techniques used questionnaires
  which were processed using SPSS version 26. Data analysis used
  multiple linear regression.
  The results of this study are price, service quality and perceived
  risk partially have a positive and significant effect on purchasing
  decisions. Price, service quality and perceived risk simultaneously have a
  positive and significant effect on purchasing decisions for men’s fashion
  products on e-commerce shopee.
  Keywords : Marketing, price, service quality , perceived risk and
  purchasing decisi
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Dr. Muhammad Zaini., M.Si
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 22-06-2023
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://repository.unmul.ac.id/handle/123456789/54221
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Open Document