Social Media Marketing Strategy To Increase Income During The Pandemic At The Balikpapan Coffee Shop (Eza Nugraha Margana)

March 11, 2022
Filed under: Data Portal Mahasiswa S1 

Data Portal Mahasiswa S1

Submitted by: ,
On: Mar 11, 2022 @ 11:51 PM
IP: 180.244.82.15

  • 1. Title [Judul]: Social Media Marketing Strategy To Increase Income During The Pandemic At The Balikpapan Coffee Shop
  • 2. Creator [Pengarang/ penulis]: Eza Nugraha Margana
  • 3. Subject [Subjek dan kata kunci]: Social Media Marketing; SWOT Matrix; EFAS Matrix; IFAS
  • 4. Description [Abstrak] : This paper discusses the Social Media Marketing Strategy of Kedai Teman Balikpapan during the Pandemic that occurred in almost all countries in the world. This type of research is descriptive qualitative research. by using the calculation of the SWOT Matrix, Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) Matrix to get the best Social Media Marketing for
    Teman Kopi Balikpapan. Based on the swot analysis results, it is known that the EFAS results obtained a
    score with a total opportunity of 1.94 and a total threat of 1.72. Meanwhile, the total score of the IFAS matrix with a total strength of 1.77 and a total weakness of 2.06. The total value of the average score on
    the EFAS matrix is 3.66 while the IFAS matrix is 3.82. Based on the results of the analysis, at Kedai Teman Balikpapan, Kedai Teman Balikpapan is placed in quadrant 3 and the marketing strategy that can be applied is the TurnAround strategy. This research is expected to be an input for Kedai Teman Balikpapan which uses social media as a medium for promoting its services and products during the Pandemic. This study aims to find out how to use social media as a business strategy by Kedai Teman Balikpapan.
  • 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
  • 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Arwin Sanjaya , Muhammad Tommy Fimi Putera
  • 7. Date [Tanggal / tahun penciptaan atau penerbitan]: April 2022
  • 8. Type: Artikel
  • 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel Ejournal

74 total views, 2 views today