Pengaruh Kepercayaan dan Kualitas Informasi Terhadap Minat Beli di Situs OLX.co.id (Studi Kasus pada Mahasiswa Administrasi Bisnis Angkatan 2017) (Agustiano Ade Natal)
February 15, 2022
Filed under: Data Portal Mahasiswa S1
Filed under: Data Portal Mahasiswa S1
Data Portal Mahasiswa S1
Submitted by: Risty, Risty
On: Feb 15, 2022 @ 4:00 PM
IP: 182.3.135.53
- 1. Title [Judul]: Pengaruh Kepercayaan dan Kualitas Informasi Terhadap Minat Beli di Situs OLX.co.id (Studi Kasus pada Mahasiswa Administrasi Bisnis Angkatan 2017)
- 2. Creator [Pengarang/ penulis]: Agustiano Ade Natal
- 3. Subject [Subjek dan kata kunci]: Kepercayaan, Kualitas Informasi, Minat Beli
- 4. Description [Abstrak] : AGUSTIANO ADE NATAL, The Effect of Trust and Information Quality on
Buying Interest on the Olx.Co.Id Site (Case Study on Business Administration
Students Class of 2017). Under the guidance of Mr. Muhammad Fikry Aransyah,
M.BA., B.BA as Supervisor I and Ms. Ana Noor Andriana, S.AB., M.AB as Supervisor
II.
The purpose of this study was to examine the effect of trust and information
quality on purchasing decisions. The population in this study were students of
Business Administration Faculty of Social and Political Sciences, Mulawarman
University class 2017. The variables used in this study consisted of independent
variables, namely Trust (X1) and Information Quality (X2), and the dependent
variable, namely Purchase Decision. (Y) .
The results of the analysis using simple regression analysis. The data
collection technique is based on the source, including primary data through
observation, interviews, questionnaires or questionnaires, and includes
documentation. Secondary data, among others, by searching for literature in the form
of previous research journals, and text books that have to do with the variables to be
studied. The data analysis technique uses Validity Test and Reliability Test, Classical
Assumption Test, Multicollinearity Test, Autocorrelation Test, Heteroscedasticity
Test, Normality Test. As for the data analysis technique method using the Multiple
Regression Equation method, Multiple Linear Regression Analysis, Correlation
Coefficient, Coefficient of Determination (R2), hypothesis testing using Hypothesis
Testing, Simultaneous Test (F Test), Partial Test (t Test) and the Most Influential
Variables . The results showed that the variables of Trust (X1) and Information
Quality (X2) simultaneously had a significant effect on Purchase Decisions (Y) on the
Olx.Co.Id Site (Case Study on Business Administration Students Class of 2017). - 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
- 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Muhammad Fikry Aransyah, M.BA., B.BA dan Ana Noor Andriana, S.AB., M.AB
- 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 15 febuari 2022
- 8. Type: Artikel
- 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: https://repository.unmul.ac.id/handle/123456789/20644
- 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel ejurnal