Data Portal Mahasiswa S1

Submitted by: ,
On: Feb 11, 2022 @ 1:38 PM
IP: 114.122.230.130

• 1. Title [Judul]: Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Resto Running Korean Street Food Samarinda
• 2. Creator [Pengarang/ penulis]: Laily Marwatul Jannah
• 3. Subject [Subjek dan kata kunci]: Harga, Kualitas Pelayanan, Kepuasan Konsumen, Running Korean Street Food Samarin
• 4. Description [Abstrak] : The purpose of this study is to analyze whether the price (X1) and service quality
  (X2) affect consumer satisfaction (Y). And to know if the price and quality of
  service have a simultaneous effect on customer satisfaction at the restaurant
  Running KSF Samarinda. The type of research used is quantitative research.
  Data were obtained from consumers in the restaurant Running KSF by taking
  samples of as many as 100 people. The data is obtained using questionnaires and
  by conducting field observations. The research method uses multiple linear
  regression analysis methods. The result showed that the price and quality of
  service influenced positively and significantly and simultaneously influenced
  consumer satisfaction. Running KSF restaurant should maintain the price to
  remain affordable and improve the quality of service so that consumers are
  always satisfied with this restaurant.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Dr. Muhammad Zaini, M.Si
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 10-02-2022
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://repository.unmul.ac.id/handle/123456789/20469
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel