Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden kota Samarinda (Nur Erika Novira Indah)

October 6, 2021
Filed under: Data Portal Mahasiswa S1 

Data Portal Mahasiswa S1

Submitted by: Indah, Nur Erika
On: Oct 6, 2021 @ 4:32 PM
IP: 36.92.169.90

  • 1. Title [Judul]: Pengaruh Promosi di Media Sosial dan Electronic Word of Mouth Terhadap Keputusan Berkunjung pada Mahakam Lampion Garden kota Samarinda
  • 2. Creator [Pengarang/ penulis]: Nur Erika Novira Indah
  • 3. Subject [Subjek dan kata kunci]: Promostion on Social Media; Electoenic Word of Mouth; Mahakam Lampion Garden
  • 4. Description [Abstrak] : This researcher aims to determine whether promotions on social media and electronic word of mouth have a significant effect on the decision to visit the Mahakam Lampion Garden kota Samarinda City. The independent variable used in this study is the promotion of Social Media (X1) and Electronic Word of Mouth (X2), and the dependent variable in this study is the Visit Decision (Y). This researcher is a descriptive study with a quantitative approach. The sampling technique used was purposive sampling using the Slovin formula and obtain 100 respondents using multiple analysis techniques. Promotion variable in Social Media and visiting Electronic Word of Mouth have a positive and significant effect on decisions.
  • 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Negara
  • 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Dr. Finna Fourqoniah, M. Si, M. Fikry Aransyah, MBA
  • 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2021
  • 8. Type: Artikel
  • 10. Right [Contoh: CCL, MIT, Open Document, dll.]: JURNAL NUR ERIKA NOVIRA INDAH (10-06-21-07-47-38).doc (118 kB)

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