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On: Oct 15, 2019 @ 11:39 AM
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• 1. Title [Judul]: PENGARUH HARGA DAN PROMOSI TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) PADA TOKO HOSHY DI SAMARINDA
• 2. Creator [Pengarang/ penulis]: Sinta Aprilianti, Finnah Fourqoniah, Ana Noor Andriana
• 3. Subject [Subjek dan kata kunci]: Price, Promotion, Impulse Buying
• 4. Description [Abstrak] : This study aims to determined and analyze how much influence the price and promotion to impulse buying on Hoshy store at Samarinda. The research methode used in this research is the method of interviews, questionnaires, and literature study using a likert scale, accidental sampling and sample used as many as 96 samples. Data analysis tools used a validity, reliability, classic assumption, and multiple linear regression test. The result showed that the price and promotiom had a significant effect to impulse buying on Hoshy store at Samarinda by 11,8 %, the rest of which was determined by variabels not included in this study. The promotion is the most influential variable on impulse buying on Hoshy Store at Samarinda.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Dr. Finnah Fourqoniah, S.Sos., M.Si & Ana Noor Andriana, S.AB., M.AB
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 15 Oktober 2019
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: https://ejournal.adbisnis.fisip-unmul.ac.id/site/?p=2192
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Artikel