PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA RUMAH MAKAN KEDAI 5LIMA SAMARINDA (Rahmat Tuah Maulana)

October 7, 2019
Filed under: Data Portal Mahasiswa S1 

Data Portal Mahasiswa S1

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On: Oct 7, 2019 @ 3:54 PM
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  • 1. Title [Judul]: PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA RUMAH MAKAN KEDAI 5LIMA SAMARINDA
  • 2. Creator [Pengarang/ penulis]: Rahmat Tuah Maulana
  • 3. Subject [Subjek dan kata kunci]: Service Quality , Price , Customer Loyalty
  • 4. Description [Abstrak] : This research aims to analyze the relationship between the influence of Service Quality and Price on Customer Loyalty in one of the restaurants in Samarinda, namely Kedai 5Lima Samarinda. In this study using the theory of service quality according to Tjiptono (2012), namely reliability, responsiveness, assurance, empathy and physical evidence. The next theory is price according to Kotler and Armstrong (2012), namely price compatibility with product quality, price list, price discount and adjusted prices. Customer loyalty according to Kotler and Keller (2012), namely repurchase, resilience and reference or recommendation. Data collection techniques were carried out by observation, interviews and questionnaires, and analysis tools used validity test, reliability test, classic assumption test, multiple linear regression analysis and hypothesis testing with spss version 20. The sampling technique used was non probability sampling (purposive sampling ) The number of samples used as many as 92 respondents were customers of Kedai 5Lima restaurant Samarinda. The results of this study indicate that the results of the calculation of the Simultaneous test of service quality and price variables have a simultaneous effect on customer loyalty, from the calculation of the Partial test only the price variable that has a partial effect, while the service quality variable does not affect customer loyalty . The variable that has the most significant effect on customer loyalty is the price variable.
  • 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
  • 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Fareis Althalets, S.Par., M.M dan M. Tommy Fimi Putera, SE., M.Si
  • 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2019
  • 8. Type: Artikel
  • 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Ejurnal

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