HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN DI BENGKEL ARAYA MOTOR TENGGARONG (AFIF ALFIANTO)

September 13, 2019
Filed under: Data Portal Mahasiswa S1 

Data Portal Mahasiswa S1

Submitted by: ALFIANTO, AFIF
On: Sep 13, 2019 @ 2:48 PM
IP: 103.31.207.25

  • 1. Title [Judul]: HUBUNGAN ANTARA KUALITAS PELAYANAN DENGAN LOYALITAS PELANGGAN DI BENGKEL ARAYA MOTOR TENGGARONG
  • 2. Creator [Pengarang/ penulis]: AFIF ALFIANTO
  • 3. Subject [Subjek dan kata kunci]: quality of service, customer loyalty
  • 4. Description [Abstrak] : This study aims was to examine the correlation between service quality and customer loyalty in the Tenggarong Araya Motor workshop. The subject of this study was the Araya Motor Tenggarong workshop customer who offers 59 customers (respondents). The measuring instrument used in this study the scale of service quality and customer loyalty. The second scale was arranged in a Likert model scale and published using product moment test analysis (r correlation). The correlation between customer loyalty variables with service quality was expressed linearly with deviant values of linearity (p) of 0.561 and F count of 0.936. The results of this study a positive and significant correlation between service quality and customer loyalty with a value of r of 0.517 and a sig value of 0,000.
  • 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
  • 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : M. Ali Adriansyah, S.Psi., M.Si dan Hairani Lubis, M.Psi., Psikolog
  • 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2019
  • 8. Type: Artikel
  • 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal

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