PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG KARTU SELULER TELKOMSEL PADA KONSUMEN DI KECAMATAN MUARA JAWA KUTAI KARTANEGARA (Dwi Desy Ninik Kustianti)

April 15, 2019
Filed under: Data Portal Mahasiswa S1 

Data Portal Mahasiswa S1

Submitted by: Desy Ninik Kustianti, Dwi
On: Apr 15, 2019 @ 10:56 AM
IP: 180.248.120.82

  • 1. Title [Judul]: PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG KARTU SELULER TELKOMSEL PADA KONSUMEN DI KECAMATAN MUARA JAWA KUTAI KARTANEGARA
  • 2. Creator [Pengarang/ penulis]: Dwi Desy Ninik Kustianti
  • 3. Subject [Subjek dan kata kunci]: repurchase decisions, brand image, price
  • 4. Description [Abstrak] : This study aims to determine the effect of brand image and price on the decision to repurchase Telkomsel cellular cards to consumers in the Kutai Kartanegara Muara Jawa. The research method used is quantitative. The subjects in this study were 100 people. The method of data collection uses three scales namely the repurchase decision scale, brand image scale and price scale with a Likert scale model. The research sample was taken by using purposive sampling technique. The collected data was analyzed by a stepwise model and full model regression test with the help of Statistical Package for Social Sciences (SPSS) program 20.0 for Windows. From the data analysis, the results obtained for this research model indicate that there is an influence between brand image and repeat purchase decisions, the value obtained is t count = 2.080 > t table = 1.984 and p = 0.040 t table = 1.984 and p = 0.000 F table = 3.09, R2 = 0.453, and p = 0.000 < 0.050. The results shown in this study are that repurchase decisions are positively influenced by brand image and price on consumers who repurchase products from Telkomsel cellular cards in Kutai Kartanegara Muara Jawa.
  • 5. Publisher [Nama Lembaga Kontributor]: Program Studi Psikologi
  • 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : M. Ali Adriansyah, S.Psi., M.Si dan Hikmah, S.Sos., M.A.
  • 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2019
  • 8. Type: Artikel
  • 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal

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