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Submitted by: Mutmainnah, Radiyah
On: Apr 16, 2025 @ 2:50 PM
IP: 36.85.33.199

• 1. Title [Judul]: Diplomasi Digital Korea Selatan melalui Saluran YouTube “KOREAZ”
• 2. Creator [Pengarang/ penulis]: Radiyah Mutmainnah
• 3. Subject [Subjek dan kata kunci]: South Korea, Digital Diplomacy, YouTube, KOREAZ, KOREAZ LAB
• 4. Description [Abstrak] : This research was written by Radiyah Mutmainnah and supervised by Dr. Sonny Sudiar, S.IP., M.A., under the title “South Korea’s Digital Diplomacy through the YouTube Channel KOREAZ.” This study aims to analyze the implementation of digital diplomacy carried out by South Korea through the “KOREAZ” YouTube channel, managed by the Ministry of Foreign Affairs of South Korea (MOFA).
  This research explains South Korea’s efforts to strengthen its national image through public diplomacy by leveraging digital technology, particularly the YouTube social media platform. The background of this study is related to the increasing importance of utilizing digital platforms to expand global audiences and foster more effective two-way communication. The “KOREAZ” channel has become a key tool in conveying diplomatic messages to international audiences. The study employs an illustrative method by linking the phenomenon of digital diplomacy on the “KOREAZ” YouTube channel especially “KOREAZ LAB” series with relevant theories, such as the concepts of “upgrading” and “augmenting”, as well as the principle of “visual simplicity” in digital communication proposed by Bjola and Manor (2024). Moreover, to access the extent to which South Korea’s MOFA achieved its objectives, this study employs three digital diplomacy’s benefit indicators by Manor (2016): Practice New Public Diplomacy, Selfie Diplomacy, and Overcomes Limitations of Traditional Diplomacy. The research findings indicate that South Korea’s digital diplomacy has successfully replaced traditional communication methods, expanded the global audience, and created two-way communication with audiences through interactive features on YouTube.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Hubungan Internasional
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Dr. Sonny Sudiar, S.IP., MA.
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 15 April 2025
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: https://ejournal.hi.fisip-unmul.ac.id/site/?p=6357
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: eJournal article