Data Portal Mahasiswa S1

Submitted by: ,
On: Oct 21, 2022 @ 8:58 PM
IP: 140.213.68.205

• 1. Title [Judul]: Pengaruh Harga, Lokasi, Dan Gaya Hidup Terhadap Minat Beli Pada Kedai Kopi Nusantara Samarinda
• 2. Creator [Pengarang/ penulis]: Alpine Mandala Putra
• 3. Subject [Subjek dan kata kunci]: Price, Location, Lifestyle, and Buying Interest
• 4. Description [Abstrak] : Price, location and lifestyle are important for companies that want to win
  market competition and get consumer buying interest. Kedai Kopi Nusantara
  Samarinda is one of the companies in the culinary field of coffee drinks. However,
  the buying interest at the Nusantara Samarinda Coffee Shop is still not optimal,
  not all customers come to enjoy coffee.
  This study aims to determine the effect of price, location and lifestyle on
  buying interest at the Nusantara Samarinda Coffee Shop. Price (X1), Location
  (X2), and Lifestyle (X3) are used as independent variables while Buying Interest
  (Y) is the dependent variable. Primary data obtained by conducting interviews and
  distributing questionnaires to 100 respondents. Secondary data obtained by
  making field observations. Data were analyzed using simple linear regression
  techniques with the help of statistical software SPSS version 23.
  The results showed that the variables of price, location, and lifestyle
  simultaneously had a positive effect on buying interest. The results of this study
  also indicate that the price variable partially has a negative significance towards
  purchase intention, the location variable partially has a positive and significant
  effect on purchase intention, the lifestyle variable partially has a positive and
  significant effect on purchase intention. The variable that most influences the
  purchase intention is the lifestyle variable.
  As for the suggestions at the Nusantara Samarinda Coffee Shop. For the
  company, it is hoped that the company will continue to evaluate and update the
  related variables, as well as other things so that a smooth business is realized, is in
  demand by consumers or the wider community and gets a satisfactory profit.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Dr. Finnah Furqoniah, S.Sos., M.Si & Adietya Arie Hetami, S.Sos., M.AB
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 22 Oktober 2022
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://repository.unmul.ac.id/handle/123456789/42229
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: eJournal article