Data Portal Mahasiswa S1

Submitted by: Lalang, Yunita Laura
On: Jun 30, 2022 @ 12:38 PM
IP: 125.160.112.244

• 1. Title [Judul]: Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada Miu Petshop Samarinda
• 2. Creator [Pengarang/ penulis]: Yunita Laura Lalang
• 3. Subject [Subjek dan kata kunci]: Bauran Pemasaran, Miu Petshop, Marketing Mix, Purchase Decision.
• 4. Description [Abstrak] : This research was conducted at a pet shop in Samarinda, The name is Miu Petshop which is located on Ks. Tubun Dalam street. The purpose of this research is to examine the marketing mix simultaneously or partially which consists of product, price, promotion, location, people, physical evidence, and the process of consumer purchasing decisions at Miu Petshop Samarinda. And to find out which variables have a dominant influence, whether product, price, promotion, location, people, physical evidence, and process on consumer purchasing decisions at Miu Petshop Samarinda. The sampling technique used is Non-probability sampling.The number of samples used were 100 respondents. Data obtained from distributing questionnaires. Multiple linear regression data analysis using SPSS version 23. The results of this study are the calculation of the F test (simultaneous) variableproduct, price, promotion, location, person, physical evidence, and process simultaneously have a significant effect on consumer purchasing decisions at Miu Petshop Samarinda. For the calculation of the T test (Partial) the product, price, location, people, physical evidence, and process variables partially have a significant effect on consumer purchasing decisions at Miu Petshop Samarinda while for promotion variables partially have no significant effect on consumer purchasing decisions at Miu Petshop Samarinda . In the dominant test, the most dominantly influential variable is location. Researchers give advice to companies to pay more attention to product packaging, availability and completeness of goods made and to add promotions in other ways besides using social media, namely by using leaflets and brochures.
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Muhammad Fikry Aransyah, M.BA., B.BA.
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2022
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://e-journals.unmul.ac.id/index.php/jadbis/article/view/7897
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: ejournal article