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Submitted by: Fajri, Muhammad Nur
On: May 13, 2022 @ 3:40 PM
IP: 36.78.202.5

• 1. Title [Judul]: Pengaruh Brand Image dan Kualitas Pelayanan Terhadap Keputusan Nasabah Dalam Memilih Jasa Keuangan Pada PT Gadai Syariah Cabang Tenggarong
• 2. Creator [Pengarang/ penulis]: Muhammad Nur Fajri
• 3. Subject [Subjek dan kata kunci]: PT Gadai Syariah Cabang Tenggarong
• 4. Description [Abstrak] : This research was motivated by the increasing turnover in the midst of the
  current rampant covid 19 cases at PT Gadai Syariah Tenggarong branch. The
  increase in turnover is thought to be related to brand image and service quality.
  The purpose of this study is to determine and analyze the influence of brand image
  and service quality variables and to determine which variables have the most
  dominant influence on customer decisions in choosing financial services at PT
  Gadai Syariah Tenggarong branch.
  The theory used by the author to explain the brand image variable is the
  theory put forward by Kotler and Keller 2009. In addition to brand image, the
  author also uses the theory of service quality as stated by Wijaya 2011. And to
  explain the theory of customer decision variables, the author uses the theory of
  Suharno 2010.
  The research method used is quantitative research methods.
  The sample in this study was 50 respondents with an unknown population.
  The sampling technique used is incidental sampling. Data collection techniques
  are field research in the form of distributing questionnaires and observations.
  While the data analysis technique uses multiple linear analysis.
  The conclusion of this study is that the variable brand image (X1) and service
  quality (X2) simultaneously and partially have a significant influence on customer
  decisions (Y) and the brand image variable (X1) is a variable that has a dominant
  influence on customer decisions in choosing financial services at PT Gadai
  Syariah Tenggarong branch.
  The author’s suggestion is that PT Gadai Syariah is able to maintain the
  existing image and improve the quality of service in terms of adequate facilities
  and personal abilities of employees and continue to create new innovations to
  attract the public’s heart.
  
• 5. Publisher [Nama Lembaga Kontributor]: Program Studi Ilmu Administrasi Bisnis
• 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : Muhammad Fikry, MBA., BBA & Dr. Finnah Fourqoniah, S.Sos., M.Si
• 7. Date [Tanggal / tahun penciptaan atau penerbitan]: 2021
• 8. Type: Artikel
• 9. Identifier/ permalink [URL menuju konten di lembaga kontributor]: http://repository.unmul.ac.id/handle/123456789/28287
• 10. Right [Contoh: CCL, MIT, Open Document, dll.]: Skripsi