Data Karya Ilmiah Dosen

Submitted by: Apriani, Fajar
On: Mar 20, 2017 @ 12:59 AM
IP: 120.188.86.79

• Judul: Branding Strategy Pencitraan Pemerintah Provinsi Kalimantan Timur.
• Pengarang (nama dosen): Fajar Apriani
• Abstrak (max. 1600 atau 250 kata): Implementation of the public relations function in each institution is the achievement of the organization objectives through the provision of understanding, acceptance and participation of internal and external publics. Local government in the present must be able to be the unity of the organization applying the open system, where the organization is a system of interacting with the surrounding environment. Like the analogy of a biological organism that always able to adapt to the specific requirements of the environment, so that is existence became known and loved. Public relations is a management function of forming and managing mutually beneficial relationships between an organization and the community. So that the organization’s communication activites should be conducted in an integrated and together, as well as keep and heed regulations and existing legislation and applicable.
• Kata Kunci (max. 80 huruf atau 10 kata): Branding strategy, public relations.
• Program Studi/Unit Kerja: Ilmu Administrasi Negara
• Jenis Karya Ilmiah (type of material): Artikel dalam Jurnal
• Nama Jurnal (utk artikel dlm jurnal): Jurnal Fessospol Jendela Univ. Sains dan Teknologi Jayapura
• Volume [jurnal]: 1
• Nomor [jurnal]: 2
• Tahun [jurnal]: Juli-Desember 2013
• File (max. 8 Mb): 1_BRANDING STRATEGY (03-20-17-12-59-25).pdf (3565 kB)