{"id":9679,"date":"2020-12-16T22:02:32","date_gmt":"2020-12-16T14:02:32","guid":{"rendered":"https:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=9679"},"modified":"2021-01-20T12:41:15","modified_gmt":"2021-01-20T04:41:15","slug":"korelasi-komunikasi-pemasaran-dengan-kepuasan-konsumen-yens-delight-resto-di-samarinda-juliani-2","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=9679","title":{"rendered":"KORELASI KOMUNIKASI PEMASARAN DENGAN KEPUASAN KONSUMEN YENS DELIGHT RESTO DI SAMARINDA (JULIANI)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>juliani, <\/strong><br \/>\nOn: <strong>Dec 16, 2020 @ 10:02 PM<\/strong><br \/>\nIP: <strong>114.5.247.100<\/strong><\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">1. Title [Judul]: <strong>KORELASI KOMUNIKASI PEMASARAN DENGAN KEPUASAN KONSUMEN YENS DELIGHT RESTO DI SAMARINDA<\/strong><\/li>\n<li id=\"fm-item-pengarang\">2. Creator [Pengarang\/ penulis]: <strong>JULIANI<\/strong><\/li>\n<li id=\"fm-item-katakunci\">3. Subject [Subjek dan kata kunci]: <strong>Korelasi, KomunikasiPemasaran, KepuasanKonsumen<\/strong><\/li>\n<li id=\"fm-item-abstrak\">4. Description [Abstrak] : <strong>Tujuan penelitian ini untuk menguji dan menganalisis korelasi komunikasi pemasaran dengan kepuasan konsumen Yens Delight Resto di Samarinda.<br \/>\nMetode penelitian ini kuantitatif dengan jenis penelitian yaitu asosiatif dalam bentuk hubungan kausal (hubungan yang bersifat sebab akibat). Variabel independen : komunikasi pemasaran dan variabel dependen : kepuasan konsumen. Sampel yaitu tamu yang datang ke Yens Delight Resto di Samarinda pada bulan Maret 2019 berjumlah 40 responden. Teknik pengambilan sampel accidental sampling. Alat analisis yaitu regresi linear sederhana.<br \/>\nHasil penelitian menunjukkan bahwa terdapat kolerasi komunikasi pemasaran dengan kepuasan konsumen Yens Delight Resto di Samarinda dengan nilai signifikan 0,000 t tabel (2,022<br \/>\n), dengan nilai koefisien korelasi (R) adalah 0,487 atau 48,7%, hal ini menunjukkan bahwa korelasi komunikasi pemasaran dengan kepuasan konsumen Yens Delight Resto di Samarinda adalah kuat dan R Square adalah 0,237, hal ini berarti bahwa komunikasi pemasaran berhubungan dengan kepuasan konsumen Yens Delight Resto di Samarinda sebesar 23,7%, sedangkan sisanya 76,3% kepuasan konsumen Yens Delight Resto di Samarinda diterangkan oleh variabel yang tidak diteliti dalam penelitian ini.<\/strong><\/li>\n<li>5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Drs. Sugandi, S.Sos.,M.Si , Tuti Widiawati, S.Sos.,M.Si <\/strong><\/li>\n<li id=\"fm-item-tanggal\">7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2020<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4260\">https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4260<\/a><\/strong><\/li>\n<li id=\"fm-item-right\">10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>ejournal article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_9679\" class=\"pvc_stats all  \" data-element-id=\"9679\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: juliani, On: Dec 16, 2020 @ 10:02 PM IP: 114.5.247.100 1. Title [Judul]: KORELASI KOMUNIKASI PEMASARAN DENGAN KEPUASAN KONSUMEN YENS DELIGHT RESTO DI SAMARINDA 2. Creator [Pengarang\/ penulis]: JULIANI 3. Subject [Subjek dan kata kunci]: Korelasi, KomunikasiPemasaran, KepuasanKonsumen 4. Description [Abstrak] : Tujuan penelitian ini untuk menguji dan menganalisis [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_9679\" class=\"pvc_stats all  \" data-element-id=\"9679\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9679","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":187,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/9679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9679"}],"version-history":[{"count":1,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/9679\/revisions"}],"predecessor-version":[{"id":9717,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/9679\/revisions\/9717"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}