{"id":9023,"date":"2019-10-02T12:46:50","date_gmt":"2019-10-02T04:46:50","guid":{"rendered":"https:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=9023"},"modified":"2019-10-02T12:46:50","modified_gmt":"2019-10-02T04:46:50","slug":"strategi-komunikasi-pemasaran-terpadu-dalam-mempromosikan-bandara-internasional-sultan-aji-muhammad-sulaiman-balikpapan-melinda-chairul-aftah-annisa-wahyuni-arsyad","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=9023","title":{"rendered":"STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMPROMOSIKAN BANDARA INTERNASIONAL \u201cSULTAN AJI MUHAMMAD SULAIMAN\u201d BALIKPAPAN (Melinda, Chairul Aftah, Annisa Wahyuni Arsyad)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Oct 2, 2019 @ 12:46 PM<\/strong> <br \/>\nIP: <strong>110.139.152.24<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMPROMOSIKAN BANDARA INTERNASIONAL \u201cSULTAN AJI MUHAMMAD SULAIMAN\u201d BALIKPAPAN<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Melinda, Chairul Aftah, Annisa Wahyuni Arsyad<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Komunikasi Pemasaran Terpadu, Bauran Promosi, Communication and Legal Section He<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Tujuan penelitian ini adalah Untuk Mengetahui Strategi Komunikasi Pemasaran Terpadu dalam mempromosikan Bandara Internasional \u201cSultan Aji Muhammad Sulaiman\u201d Balikpapan. Jenis Penelitian yang digunakan adalah metode penelitian deskriptif kualitatif.  Fokus penelitian pada penelitia ini adalah bagaimana Stategi Komunikasi Pemasaran untuk mempromosikan Bandara Internasional \u201cSultan Aji Muhammad Sulaiman\u201d Balikpapan  melalui elemen &#8211; elemen Bauran promosi yaitu Iklan (Advertising), Pemasaran Langsung (Direct Marketing), Internet Marketing (Interactive Marketing),Promosi penjualan, dan Humas\/Publikasi.  Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, dan dokumentasi. Dalam penelitian ini peneliti menggunakan key informant dan informan Communication and Legal Section Head Division dari di PT. Angkasa Pura I cabang Kota Balikpapan untuk dijadikan narasumber. Teknik analisis data yang digunakan adalah analisis data model interaktif yang dikembangkan oleh Miles dan Huberman. <\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Chairul Aftah, S.IP.,M.IA &amp; Annisa Wahyuni Arsyad,S.IP.,M.M<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>02 Oktober 2019<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3934\">http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3934<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>Artikel<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_9023\" class=\"pvc_stats all  \" data-element-id=\"9023\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Oct 2, 2019 @ 12:46 PM IP: 110.139.152.24 1. Title [Judul]: STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMPROMOSIKAN BANDARA INTERNASIONAL \u201cSULTAN AJI MUHAMMAD SULAIMAN\u201d BALIKPAPAN 2. Creator [Pengarang\/ penulis]: Melinda, Chairul Aftah, Annisa Wahyuni Arsyad 3. Subject [Subjek dan kata kunci]: Komunikasi Pemasaran Terpadu, Bauran Promosi, Communication and [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_9023\" class=\"pvc_stats all  \" data-element-id=\"9023\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9023","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":160,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/9023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9023"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/9023\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}