{"id":8941,"date":"2019-08-30T14:21:17","date_gmt":"2019-08-30T06:21:17","guid":{"rendered":"https:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=8941"},"modified":"2019-08-30T14:21:17","modified_gmt":"2019-08-30T06:21:17","slug":"pengaruh-citra-merek-terhadap-loyalitas-konsumen-rumah-makan-warong-selera-acil-inuns-samarinda-lidya-catur-vitriana","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=8941","title":{"rendered":"PENGARUH CITRA MEREK TERHADAP LOYALITAS KONSUMEN RUMAH MAKAN WARONG SELERA ACIL INUN\u2019S SAMARINDA (Lidya Catur Vitriana)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Aug 30, 2019 @ 2:21 PM<\/strong> <br \/>\nIP: <strong>180.248.121.16<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>PENGARUH CITRA MEREK TERHADAP LOYALITAS KONSUMEN RUMAH MAKAN WARONG SELERA ACIL INUN\u2019S SAMARINDA<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Lidya Catur Vitriana<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Citra Merek, Kekuatan Merek,Keunikan Merek,Keunggulan Merek, Loyalitas Konsumen<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong> Penelitian ini bertujuan untuk mengetahui pengaruh variabel independen yang terdiri dari kekuatan merek (X1), keunikan merek (X2) dan keunggulan merek (X3) terhadap variabel dependen yaitu loyalitas konsumen (Y). Populasi dalam penelitian ini adalah konsumen rumah makan Warong Selera Acil Inun\u2019s Samarinda yang telah melakukan pembelian lebih dari 2 kali. Teknik pengambilan sampel yang digunakan Purposive sampling. Sampel dalam penelitian ini dihitung dengan menggunakan rumus Slovin yaitu 50 responden. Hasil perhitungan uji F (simultan) menunjukkan bahwa terdapat pengaruh yang signifikan dari variabel kekuatan merek (X1) , keunikan merek (X2) dan keunggulan merek (X3) terhadap loyalitas konsumen (Y) memberikan pengaruh yang signifikan terhadap rumah makan Warong Selera Acil Inun\u2019s Samarinda. Dari hasil analisis uji t (parsial) menunjukkan bahwa secara parsial variabel kekuatan merek (X1) tidak berpengaruh terhadap loyalitas konsumen (Y) sedangkan variabel keunikan merek (X2) dan keunggulan merek (X3) terhadap loyalitas konsumen (Y) memberikan pengaruh yang signifikan terhadap rumah makan Warong Selera Acil Inun\u2019s Samarinda. Hasil dominan adalah variabel keunikan merek (X2), sehingga disimpulkan variabel keunikan merek (X2) merupakan variabel yang paling berpengaruh terhadap loyalitas konsumen rumah makan Warong Selera Acil Inun\u2019s Samarinda.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Administrasi Bisnis<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Dr.Hj. Lailatul Hijrah,SE.,M.Si dan Fareis Althalets, S.Par., MM<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2019<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=2143\">http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=2143<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>Ejurnal<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8941\" class=\"pvc_stats all  \" data-element-id=\"8941\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Aug 30, 2019 @ 2:21 PM IP: 180.248.121.16 1. Title [Judul]: PENGARUH CITRA MEREK TERHADAP LOYALITAS KONSUMEN RUMAH MAKAN WARONG SELERA ACIL INUN\u2019S SAMARINDA 2. Creator [Pengarang\/ penulis]: Lidya Catur Vitriana 3. Subject [Subjek dan kata kunci]: Citra Merek, Kekuatan Merek,Keunikan Merek,Keunggulan Merek, Loyalitas Konsumen 4. Description [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8941\" class=\"pvc_stats all  \" data-element-id=\"8941\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8941","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":172,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/8941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8941"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/8941\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}