{"id":8895,"date":"2019-08-06T10:15:51","date_gmt":"2019-08-06T02:15:51","guid":{"rendered":"https:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=8895"},"modified":"2019-08-06T10:15:51","modified_gmt":"2019-08-06T02:15:51","slug":"pengaruh-store-atmosphere-dan-sales-promotion-terhadap-impulse-buying-pada-minimarket-royanmart-cabang-tenggarong-seberang-emilia-dwi-rahayu","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=8895","title":{"rendered":"Pengaruh Store Atmosphere dan Sales Promotion Terhadap Impulse Buying Pada Minimarket Royanmart Cabang Tenggarong Seberang (Emilia Dwi Rahayu )"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Aug 6, 2019 @ 10:15 AM<\/strong> <br \/>\nIP: <strong>180.248.120.15<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>Pengaruh Store Atmosphere dan Sales Promotion Terhadap Impulse Buying Pada Minimarket Royanmart Cabang Tenggarong Seberang<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Emilia Dwi Rahayu <\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Store Atmosphere, Sales Promotion, Impulse Buying<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Penelitian ini bertujuan (i) untuk menguji pengaruh variabel store atmosphere dan sales promotion secara simultan terhadap impulse buying pada Minimarket Royanmart Cabang Tenggarong Seberang, (ii) untuk menguji pengaruh variabel store atmosphere dan sales promotion secara parsial terhadap impulse buying pada Minimarket Royanmart Cabang Tenggarong Seberang, (iii) untuk menguji variabel yang berpengaruh dominan terhadap impulse buying pada Minimarket Royanmart Cabang Tenggarong Seberang. Variabel yang digunakan dalam penelitian ini terdiri dari variabel independen yaitu store atmosphere (X1) dan sales promotion (X2) serta variabel dependen yaitu impulse buying (Y). Metode analisis menggunakan metode kuantitatif. Populasi tidak terhingga dengan sampel sebanyak 100 orang responden. Teknik analisis regresi linier berganda. Teknik pengumpulan data penelitian kepustakaan, riset internet, dan penelitian lapangan berupa wawancara, observasi, dan kuesioner. Berdasarkan hasil penelitian (i) Uji F (simultan) menunjukan bahwa ada terdapat pengaruh yang signifikan antara variabel store atmosphere dan sales promotion  terhadap impulse buying pada Minimarket Royanmart Cabang Tenggarong Seberang, (ii) Uji t (parsial) menunjukan bahwa secara parsial variabel store atmosphere (X1) dan sales promotion (X2) berpengaruh terhadap impulse buying pada Minimarket Royanmart Cabang Tenggarong Seberang, (iii) Standardized coefficients beta terbesar adalah variabel sales promotion (X2) sehingga dapat disimpulkan bahwa variabel yang paling berpengaruh adalah variabel sales promotion (X2).<br \/>\n\tSaran untuk pihak perusahaan Royanmart, agar lebih dapat memperhatikan atmosfer toko terutama suhu udara, pencahayaan dan tampilan produk serta lebih gencar lagi dalam melakukan promosi penjualan salah satunya dengan cara memanfaatkan media elektonik guna menarik pengunjung.<br \/>\n<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Administrasi Bisnis<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Dr. M. Zaini, M.Si                          dan Adietya Arie Hetami, S.Sos., M.AB     <\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2019<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=2131\">http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=2131<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>Ejurnal<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8895\" class=\"pvc_stats all  \" data-element-id=\"8895\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Aug 6, 2019 @ 10:15 AM IP: 180.248.120.15 1. Title [Judul]: Pengaruh Store Atmosphere dan Sales Promotion Terhadap Impulse Buying Pada Minimarket Royanmart Cabang Tenggarong Seberang 2. Creator [Pengarang\/ penulis]: Emilia Dwi Rahayu 3. Subject [Subjek dan kata kunci]: Store Atmosphere, Sales Promotion, Impulse Buying 4. Description [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8895\" class=\"pvc_stats all  \" data-element-id=\"8895\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8895","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":126,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/8895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8895"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/8895\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}