{"id":8102,"date":"2018-09-30T10:46:45","date_gmt":"2018-09-30T02:46:45","guid":{"rendered":"http:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=8102"},"modified":"2018-09-30T10:46:45","modified_gmt":"2018-09-30T02:46:45","slug":"pengaruh-iklan-teh-sariwangi-berani-bicara-terhadap-keputusan-konsumen-dalam-membeli-pada-masyarakat-kecamatan-samarinda-ulu-di-kota-samarinda-vike-enggelina-wuisanhairunnisasabi","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=8102","title":{"rendered":"PENGARUH IKLAN TEH SARIWANGI \u201cBERANI BICARA\u201d TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PADA MASYARAKAT KECAMATAN SAMARINDA ULU DI KOTA SAMARINDA  (Vike Enggelina Wuisan,Hairunnisa,Sabiruddin)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Sep 30, 2018 @ 10:46 AM<\/strong> <br \/>\nIP: <strong>114.125.216.119<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>PENGARUH IKLAN TEH SARIWANGI \u201cBERANI BICARA\u201d TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PADA MASYARAKAT KECAMATAN SAMARINDA ULU DI KOTA SAMARINDA <\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Vike Enggelina Wuisan,Hairunnisa,Sabiruddin<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Iklan, Keputusan, Perilaku Konsumen<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Rumusan masalah penelitian ini \u201cBagaimana pengaruh iklan Teh Sariwangi \u201cBerani Bicara\u201d terhadap keputusan konsumen dalam membeli pada masyarakat kecamatan Samarinda Ulu di Kota Samarinda\u201d. Dengan tujuan menganalisa seberapa signifikan pengaruh iklan terhadap keputusan konsumen untuk membeli pada masyarakat kota Samainda. Konsep-konsep yang digunakan dalam penelitin ini adalah komunikasi massa, periklanan, televisi, pengaruh, perilaku konsumen, keputusan, strategi pemasaran (segmentasi, bauran, dan positioning), dan terpaan media sedangkan teori yang digunakan adalah determenisme teknologi (orang beradaptasi dengan lingkungannya melalui semacam keseimbangan penggunaan indera, dan media utama dari setiap masa telah membawa keseimbangan tertentu, sehingga mempengaruhi persepsi orang-orangnya). Metodologi penelitian yang digunakan yaitu Kuantitatif Deskripif memakai kuesioner dalam pengambilan sampel dengan metode random sampling untuk penelitian ini. Dengan hasil perhitungan memakai SPSS 25.00 didapati hasil bahwa iklan teh sariwangi berpengaruh terhadap keputusan konsumen membeli namun tidak terlalu signifikan.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Hj. Hairunnisa, S.Sos.,M.M\/Sabiruddin, S.Sos. I., M.A<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>30 September 2018<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3638\">http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3638<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>Skripsi<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8102\" class=\"pvc_stats all  \" data-element-id=\"8102\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Sep 30, 2018 @ 10:46 AM IP: 114.125.216.119 1. Title [Judul]: PENGARUH IKLAN TEH SARIWANGI \u201cBERANI BICARA\u201d TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PADA MASYARAKAT KECAMATAN SAMARINDA ULU DI KOTA SAMARINDA 2. Creator [Pengarang\/ penulis]: Vike Enggelina Wuisan,Hairunnisa,Sabiruddin 3. Subject [Subjek dan kata kunci]: Iklan, Keputusan, Perilaku Konsumen [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_8102\" class=\"pvc_stats all  \" data-element-id=\"8102\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8102","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":555,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/8102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8102"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/8102\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}