{"id":6741,"date":"2017-10-31T11:51:11","date_gmt":"2017-10-31T03:51:11","guid":{"rendered":"http:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=6741"},"modified":"2017-10-31T11:51:11","modified_gmt":"2017-10-31T03:51:11","slug":"implementasi-direct-marketing-telkom-indonesia-di-kota-samarinda-dalam-memberikan-pelayanan-indihome-periode-tahun-2016-tania-marza-permatasari","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=6741","title":{"rendered":"IMPLEMENTASI DIRECT MARKETING TELKOM INDONESIA DI KOTA SAMARINDA DALAM MEMBERIKAN PELAYANAN INDIHOME  PERIODE TAHUN 2016 (Tania Marza Permatasari)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Oct 31, 2017 @ 11:51 AM<\/strong> <br \/>\nIP: <strong>36.83.34.148<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>IMPLEMENTASI DIRECT MARKETING TELKOM INDONESIA DI KOTA SAMARINDA DALAM MEMBERIKAN PELAYANAN INDIHOME  PERIODE TAHUN 2016<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Tania Marza Permatasari<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Direct Marketing, Kualitas Pelayanan<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Tania Marza Permatasari 2016, menulis skripsi dengan judul \u201cImplementasi Direct Marketing Telkom Indonesia di Kota Samarinda Dalam Memberikan Pelayanan Indihome Periode Tahun 2016\u201d di bawah bimbingan Ibu Dr. Finnah Fourqoniah, S.Sos, MM selaku dosen pembimbing I dan Ibu Kezia Arum Sary, S.Ds., M. Med. Kom selaku dosen pembimbing II, Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman.<br \/>\nTujuan penelitian ini untuk mengetahui implementasi direct marketing Telkom Indonesia di Kota Samarinda dalam memberikan pelayanan Indihome periode tahun 2016 melalui media-media direct marketing.<br \/>\nPengumpulan data dilakukan melalui penelitian kepustakaan dan penelitian lapangan yang meliputi observasi, wawancara, dan dokumentasi. Narasumber dalam penelitian ini terdiri dari anggota tim consumer service Telkom Indonesia di Kota Samarinda dan para pengguna Indihome di Kota Samarinda.<br \/>\nPenelitian ini dilaksanakan di kantor Telkom Indonesia, Jl. Dahlia Kota Samarinda. Jenis penelitian ini adalah deskriftif kualitatif dan pengambilan data menggunkaan teknik purposive sampling dan accidental sampling. Fokus penelitian ini adalah mengetahui inplementasi direct marketing  melalui media-media direct marketing yang meliputi, surat langsung, telemarketing, majalah, surat kabar, radio, televisi dan internet.<br \/>\nHasil penelitian ini diketahui bahwa implementasi direct marketing Telkom Indonesia di Kota Samarinda telah sesuai dengan konsep komunikasi pemasaran menurut Agus Hemawan dalam bukunya yang berjudul Komunikasi Pemasaran. Media-media direct marketing merupakan alat untuk terus memberikan pelayanan, memahaman produk atau jasa pada masyarakat di Kota Samarinda.<br \/>\n<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Dr. Finnah Fourqoniah, S.Sos, MM  dan Kezia Arum Sary, S.Ds., M. Med. Kom <\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>31 oktober 2017<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3233\">http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3233<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>Artikel<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_6741\" class=\"pvc_stats all  \" data-element-id=\"6741\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Oct 31, 2017 @ 11:51 AM IP: 36.83.34.148 1. Title [Judul]: IMPLEMENTASI DIRECT MARKETING TELKOM INDONESIA DI KOTA SAMARINDA DALAM MEMBERIKAN PELAYANAN INDIHOME PERIODE TAHUN 2016 2. Creator [Pengarang\/ penulis]: Tania Marza Permatasari 3. Subject [Subjek dan kata kunci]: Direct Marketing, Kualitas Pelayanan 4. Description [Abstrak] : [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_6741\" class=\"pvc_stats all  \" data-element-id=\"6741\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6741","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":1467,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/6741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6741"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/6741\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}