{"id":6147,"date":"2017-08-24T13:49:40","date_gmt":"2017-08-24T05:49:40","guid":{"rendered":"http:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=6147"},"modified":"2017-10-30T10:02:59","modified_gmt":"2017-10-30T02:02:59","slug":"analisis-social-marketing-dana-peduli-ummat-dpu-kaltim-dalam-meningkatkan-kepercayaan-muzakki-wilayah-kota-samarinda-afifah-rahmayani-2","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=6147","title":{"rendered":"ANALISIS SOCIAL MARKETING DANA PEDULI UMMAT (DPU) KALTIM DALAM MENINGKATKAN KEPERCAYAAN MUZAKKI WILAYAH KOTA SAMARINDA (Afifah Rahmayani)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Aug 24, 2017 @ 1:49 PM<\/strong><br \/>\nIP: <strong>180.248.94.30<\/strong><\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">1. Title [Judul]: <strong>ANALISIS SOCIAL MARKETING DANA PEDULI UMMAT (DPU) KALTIM DALAM MENINGKATKAN KEPERCAYAAN MUZAKKI WILAYAH KOTA SAMARINDA<\/strong><\/li>\n<li id=\"fm-item-pengarang\">2. Creator [Pengarang\/ penulis]: <strong>Afifah Rahmayani<\/strong><\/li>\n<li id=\"fm-item-katakunci\">3. Subject [Subjek dan kata kunci]: <strong>Social marketing, muzakki, DPU Kaltim<\/strong><\/li>\n<li id=\"fm-item-abstrak\">4. Description [Abstrak] :\u00a0<strong>Afifah Rahmayani, 1302055019, Analisis Social Marketing Dana Peduli Ummat (DPU) Kaltim Dalam Meningkatkan Kepercayaan Muzakki Wilayah Kota Samarinda. Dibawah bimbingan dari Bapak Drs. H. Hamdan, M.Si selaku pembimbing I dan Bapak Sarwo Edy Wibowo, S.I.Kom., M.M selaku pembimbing II. Penelitian ini dilatar belakangi oleh keinginan peneliti untuk mengetahui mengenai social marketing DPU Kaltim dalam meningkatkan kepercayaan muzakki. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis social marketing management process, yaitu menganalisis lingkungan social marketing, meneliti dan memilih target adopters, merancang strategi social marketing, merancang social marketing mix programs, serta pengorganisasian, implementasi, pengontrolan, dan pengevaluasian upaya social marketing dari DPU Kaltim. Dalam penelitian ini menggunakan metode penelitian kualitatif deskriptif dikarenakan jenis penelitian kualitatif berusaha memaparkan dan menggambarkan obyek yang diteliti berdasarkan realita. Dari hasil peneli ian analisis social marketing DPU Kaltim dalam meningkatkan kepercayaan muzakki yaitu dengan mengaplikasikan social marketing management process DPU Kaltim dapat meningkatkan kepercayaan muzakki terhadap lembaga. Karena dengan menggunakan social marketing management process, produk sosial dapat ditempatkan dengan tepat serta gagasan dan praktik sosial yang ingin diubah oleh DPU Kaltim telah mampu mempengaruhi perubahan perilaku muzakki secara sukarela mengenai pentingnya zakat, infaq, dan shadaqah untuk meningkatkan kesejahteraan pribadi maupun masyarakat umum. <\/strong><\/li>\n<li>5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Drs. H. Hamdan, M.Si &amp; Sarwo Edy Wibowo, S.I.Kom<\/strong><\/li>\n<li id=\"fm-item-tanggal\">7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2017<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <a href=\"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3117\"><strong>http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=3117<\/strong><\/a><\/li>\n<li id=\"fm-item-right\">10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>eJournal Ilmu Komunikasi<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_6147\" class=\"pvc_stats all  \" data-element-id=\"6147\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Aug 24, 2017 @ 1:49 PM IP: 180.248.94.30 1. Title [Judul]: ANALISIS SOCIAL MARKETING DANA PEDULI UMMAT (DPU) KALTIM DALAM MENINGKATKAN KEPERCAYAAN MUZAKKI WILAYAH KOTA SAMARINDA 2. Creator [Pengarang\/ penulis]: Afifah Rahmayani 3. Subject [Subjek dan kata kunci]: Social marketing, muzakki, DPU Kaltim 4. Description [Abstrak] :\u00a0Afifah [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_6147\" class=\"pvc_stats all  \" data-element-id=\"6147\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6147","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":1276,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/6147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6147"}],"version-history":[{"count":2,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/6147\/revisions"}],"predecessor-version":[{"id":6636,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/6147\/revisions\/6636"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}