{"id":559,"date":"2013-03-19T13:11:44","date_gmt":"2013-03-19T05:11:44","guid":{"rendered":"http:\/\/portal.fisip-unmul.ac.id\/site\/?p=559"},"modified":"2013-03-19T13:11:44","modified_gmt":"2013-03-19T05:11:44","slug":"analisis-swot-dalam-menentukan-strategi-pemasaran-pada-pt-samekarindo-indah-nur-afrillita","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=559","title":{"rendered":"Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada PT. Samekarindo Indah (Nur Afrillita)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>afrillita, nur<\/strong><br \/>\nOn: <strong>Mar 19, 2013 @ 1:11 PM<\/strong> <br \/>\nIP: <strong>110.136.199.212<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\"> <strong>   1. Title [Judul]:<\/strong> Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada PT. Samekarindo Indah<\/li>\n<li id=\"fm-item-pengarang\"> <strong> 2. Creator [Pengarang\/ penulis]:<\/strong> Nur Afrillita<\/li>\n<li id=\"fm-item-katakunci\"> <strong> 3. Subject [Subjek dan kata kunci]:<\/strong> Analisis SWOT dan Strategi Pemasaran<\/li>\n<li id=\"fm-item-abstrak\"> <strong> 4. Description [Abstrak] :<\/strong> Nur Afrillita T., 2013. Analisis SWOT Dalam Menentukan Strategi Pemasaran Sepeda Motor Pada PT. Samekarindo Indah Di Samarinda dibawah bimbingan Ibu Prof.Dr.Hj.Nur Fitriyah, M.Si sebagai pembimbing I dan bapak Ir. Noercahyono, MM sebagai pembimbing II.<br \/>\nPenelitian ini bertujuan untuk mengidentifikasi dan menjelaskan kekuatan dan kelemahan (lingkungan internal) serta peluang dan ancaman (lingkungan eksternal) serta merumuskan srtategi pemasaran sepeda motor yang tepat melalui analisis SWOT (Strengths, Weaknesess, Opportunities, dan Threats) pada PT. Samekarindo Indah Samarinda.<br \/>\nHasil penelitian yang dilakukan penulis pada PT. Samekarindo Indah adalah dengan menggunakan alat analisis SWOT, maka PT. Samekarindo Indah dapat menggunakan alternatif strategi-strategi berikut :<br \/>\na. Strategi Strength \u2013 Opportunities<br \/>\n1) Pertahankan dan tingkatkan kualitas produk maupun pelayanan purna jual<br \/>\n2) Pengembangan pasar menengah kebawah<br \/>\n3) Mengadakan kegiatan eksibisi<br \/>\nb. Strategi Weaknesses \u2013 Opportunities<br \/>\n1) Promosi yang terarah<br \/>\n2) Promosi yang lebih gencar dengan mengadakan, mengikuti atau sebagai sponsor di berbagai event, promosi melalui media cetak dan media jejaring sosial.<br \/>\n3) Menambah sub dealer<br \/>\nc. Strategi Strenght \u2013 Threats<br \/>\n1) Mengembangkan daya saing<br \/>\n2) Meningkatkan hubungan baik dengan pelanggan<br \/>\nd. Strategi Weaknesses \u2013 Threats<br \/>\n1) Memperluas area promosi dengan membuka outlet \u2013 outlet untuk memperluas jaringan penjualan<br \/>\n2) Menambah variasi penjualan dealer seperti menjual aksesoris motor yang sedang trend di masyarakat<br \/>\n3) Memberikan diskon harga spare partbagi konsumen yang loyal <\/li>\n<li> <strong>  5. Publisher [Nama Lembaga Kontributor]:<\/strong> Program Studi Ilmu Administrasi Bisnis<\/li>\n<li id=\"fm-item-pembimbing\"> <strong>  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] :<\/strong> Prof.Dr.Hj.Nur Fitriyah, M.Si, Ir. Noercahyono, MM<\/li>\n<li id=\"fm-item-tanggal\"> <strong> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]:<\/strong> 2013<\/li>\n<li id=\"fm-item-type\"> <strong>8. Type:<\/strong> Artikel<\/li>\n<li id=\"fm-item-permalink\"> <strong>  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<\/strong> <a href=\"http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=608\">http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=608<\/a><\/li>\n<li id=\"fm-item-right\"> <strong> 10. Right [Contoh: CCL, MIT, Open Document, dll.]:<\/strong> jurnal lita new (03-19-13-03-27-26).doc (126 kB)<\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_559\" class=\"pvc_stats all  \" data-element-id=\"559\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: afrillita, nur On: Mar 19, 2013 @ 1:11 PM IP: 110.136.199.212 1. Title [Judul]: Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada PT. Samekarindo Indah 2. Creator [Pengarang\/ penulis]: Nur Afrillita 3. Subject [Subjek dan kata kunci]: Analisis SWOT dan Strategi Pemasaran 4. Description [Abstrak] : Nur Afrillita T., 2013. [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_559\" class=\"pvc_stats all  \" data-element-id=\"559\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-559","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=559"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/559\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}