{"id":5396,"date":"2017-01-17T11:17:36","date_gmt":"2017-01-17T03:17:36","guid":{"rendered":"http:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=5396"},"modified":"2017-01-17T11:17:36","modified_gmt":"2017-01-17T03:17:36","slug":"pengaruh-kualitas-pelayanan-dan-citra-merek-produk-terhadap-kepuasan-konsumen-pada-giant-hypermarket-mall-samarinda-central-plaza-di-samarinda-rita-novita-sari","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=5396","title":{"rendered":"Pengaruh Kualitas Pelayanan dan Citra Merek Produk Terhadap Kepuasan Konsumen Pada Giant Hypermarket Mall Samarinda Central Plaza di Samarinda (Rita Novita Sari)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Novita Sari, Rita<\/strong><br \/>\nOn: <strong>Jan 17, 2017 @ 11:17 AM<\/strong> <br \/>\nIP: <strong>36.75.93.115<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>Pengaruh Kualitas Pelayanan dan Citra Merek Produk Terhadap Kepuasan Konsumen Pada Giant Hypermarket Mall Samarinda Central Plaza di Samarinda<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Rita Novita Sari<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Kualitas Pelayanan, Citra Merak Produk, Kepuasan Konsumen<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Penelitian ini bertujuan untuk (i) untuk mengetahui adanya pengaruh dari variabel kualitas pelayanan dan citra merek produk secara parsial terhadap kepuasan konsumen pada Giant Hypermarket Mall SCP (ii) untuk mengetahui adanya pengaruh dari variabel kualitas pelayanan dan citra merek produk secara simultan terhadap kepuasan konsumen pada Giant Hypermarket Mall SCP (iii) untuk mengetahui faktor mana di antara variabel kualitas pelayanan dan citra merek produk yang memberikan pengaruh dominan terhadap kepuasan konsumen pada Giant Hypermarket Mall SCP. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi Sebanyak 529.301 orang dan sampel 100 responden. Teknik pengumpulan ini menggunakan data kuesioner, observasi, wawancara, penelitian kepustakaan. Teknik analisis ini dengan regresi berganda. Hasil penelitian ini (i) Variabel kualitas pelayanan dan citra merek produk secara simultan berpengaruh signifikan terhadap kepuasan konsumen pada Giant Hypermarket Mall SCP (ii) Variabel citra merek produk (X2) secara parsial berpengaruh signifikan terhadap kepuasan konsumen (Y) pada Giant Hypermarket Mall SCP sedangkan kualitas pelayanan (X1) secara parsial berpengaruh terhadap kepuasan konsumen (Y) pada Giant Hypermarket Mall SCP (iii) variabel kualitas pelayanan (X1) berpengaruh dominan terhadap kepuasan konsumen pada Giant Hypermarket Mall SCP<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Administrasi Bisnis<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Prof. Dr. Hj. Nur Fitriyah, MS dan Agus Darmawanto, SE., ME<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>17\/01\/2017<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=1524\">http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=1524<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>eJournal Article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5396\" class=\"pvc_stats all  \" data-element-id=\"5396\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Novita Sari, Rita On: Jan 17, 2017 @ 11:17 AM IP: 36.75.93.115 1. Title [Judul]: Pengaruh Kualitas Pelayanan dan Citra Merek Produk Terhadap Kepuasan Konsumen Pada Giant Hypermarket Mall Samarinda Central Plaza di Samarinda 2. Creator [Pengarang\/ penulis]: Rita Novita Sari 3. Subject [Subjek dan kata kunci]: Kualitas Pelayanan, [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_5396\" class=\"pvc_stats all  \" data-element-id=\"5396\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5396","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":1872,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/5396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5396"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/5396\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}