{"id":4025,"date":"2016-06-10T15:43:00","date_gmt":"2016-06-10T07:43:00","guid":{"rendered":"http:\/\/www.portal.fisip-unmul.ac.id\/site\/?p=4025"},"modified":"2016-06-10T15:43:00","modified_gmt":"2016-06-10T07:43:00","slug":"pengaruh-brand-image-terhadap-keputusan-konsumen-menggunakan-hotel-amaris-di-samarinda-resni-ulina-lingga-2","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=4025","title":{"rendered":"Pengaruh Brand Image Terhadap Keputusan Konsumen Menggunakan Hotel Amaris di Samarinda (Resni Ulina Lingga)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Jun 10, 2016 @ 3:42 PM<\/strong> <br \/>\nIP: <strong>36.82.226.141<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\"> <strong>   1. Title [Judul]:<\/strong> Pengaruh Brand Image Terhadap Keputusan Konsumen Menggunakan Hotel Amaris di Samarinda<\/li>\n<li id=\"fm-item-pengarang\"> <strong> 2. Creator [Pengarang\/ penulis]:<\/strong> Resni Ulina Lingga<\/li>\n<li id=\"fm-item-katakunci\"> <strong> 3. Subject [Subjek dan kata kunci]:<\/strong> Brand Image dan Keputusan Konsumen<\/li>\n<li id=\"fm-item-abstrak\"> <strong> 4. Description [Abstrak] :<\/strong> Untuk mengolah data dalam bentuk statistik menggunakan spftware SPSS Ver. 22,0 dengan 100 sampel. Hasil pengolahan data diperoleh bahwa hasil koefisien Y = 1,851 + 0,091 X1 + 0,095 X2+ 0,578 X3, menunjukan Citra pembuat (b1 = 0,091, citra pemakai (b2 = 0,095) dan citra produk (b3= 0,578).Pengujian hipotesis secara keseluruhan Uji F (Uji Simultan) dengan membandingkan Fhitung dengan Ftabel. Berdasarkan perhitungan Fhitung 23.996 &gt; Ftabel dan 3.089 dan diperoleh hasil nilai signifikan 0,000  1.661) dengan tingkat signifikan 0,000.<\/li>\n<li> <strong>  5. Publisher [Nama Lembaga Kontributor]:<\/strong> Program Studi Ilmu Administrasi Bisnis<\/li>\n<li id=\"fm-item-pembimbing\"> <strong>  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] :<\/strong> Dr. Finnah Fourqoniah M.Si dan Annisa  Wahyuni Arsyad S.IP,.MM<\/li>\n<li id=\"fm-item-tanggal\"> <strong> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]:<\/strong> 10 Juni 2016<\/li>\n<li id=\"fm-item-type\"> <strong>8. Type:<\/strong> Artikel<\/li>\n<li id=\"fm-item-permalink\"> <strong>  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<\/strong> <a href=\"http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=1342\">http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=1342<\/a><\/li>\n<li id=\"fm-item-right\"> <strong> 10. Right [Contoh: CCL, MIT, Open Document, dll.]:<\/strong> Artikel Jurnal<\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_4025\" class=\"pvc_stats all  \" data-element-id=\"4025\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Jun 10, 2016 @ 3:42 PM IP: 36.82.226.141 1. Title [Judul]: Pengaruh Brand Image Terhadap Keputusan Konsumen Menggunakan Hotel Amaris di Samarinda 2. Creator [Pengarang\/ penulis]: Resni Ulina Lingga 3. Subject [Subjek dan kata kunci]: Brand Image dan Keputusan Konsumen 4. Description [Abstrak] : Untuk mengolah data [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_4025\" class=\"pvc_stats all  \" data-element-id=\"4025\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4025","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":2706,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/4025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4025"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/4025\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}