{"id":3227,"date":"2015-08-21T14:43:44","date_gmt":"2015-08-21T06:43:44","guid":{"rendered":"http:\/\/portal.fisip-unmul.ac.id\/site\/?p=3227"},"modified":"2017-11-02T10:37:54","modified_gmt":"2017-11-02T02:37:54","slug":"hubungan-citra-diri-dan-kepuasan-akan-merek-terhadap-minat-beli-produk-bermerek-surfing-desi-nilmala-sari","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=3227","title":{"rendered":"HUBUNGAN CITRA DIRI DAN KEPUASAN AKAN MEREK TERHADAP MINAT BELI PRODUK BERMEREK SURFING  (DESI NILMALA SARI)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Aug 21, 2015 @ 2:43 PM<\/strong><br \/>\nIP: <strong>203.130.214.106<\/strong><\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\"><strong> 1. Title [Judul]:<\/strong> HUBUNGAN CITRA DIRI DAN KEPUASAN AKAN MEREK TERHADAP MINAT BELI PRODUK BERMEREK SURFING<\/li>\n<li id=\"fm-item-pengarang\"><strong> 2. Creator [Pengarang\/ penulis]:<\/strong> DESI NILMALA SARI<\/li>\n<li id=\"fm-item-katakunci\"><strong> 3. Subject [Subjek dan kata kunci]:<\/strong> Minat Beli, Citra Diri, Kepuasan Konsumen akan Merek<\/li>\n<li id=\"fm-item-abstrak\"><strong> 4. Description [Abstrak] :<\/strong> Penelitian ini bertujuan untuk mengetahui hubungan citra diri dankepuasan konsumen dengan minat beli produk bermerek surfing. Penelitian ini terdiri dari tiga variabel yaitu variabel terikat yakni minat beli dan variabel bebas yakni citra diri dan kepuasan konsumen akan merek.<br \/>\nTeknik penentuan sampel dengan menggunakan Simple Random Sampling. Sampel dalam penelitian ini adalah komunitas pemakai produk bermerek surfing kota Samarindasebanyak 110 orang. Teknik analisis data yang digunakan adalah metode analisa analisis uji nonparametrik kendall\u2019s tau.<br \/>\nHasil penelitian ini menunjukan terdapat hubungan positif dan signifikan antara citra diri dengan minat beli dengan nilaiCorrelation Coefficient = 0.137, p = 0.042, terdapat pengaruh positif dan sangat signifikan antara kepuasan konsumen akan merek dengan minat beli dengan nilai Correlation Coefficient = 0.540 dan p = 0.000.<\/li>\n<li><strong> 5. Publisher [Nama Lembaga Kontributor]:<\/strong> Program Studi Psikologi<\/li>\n<li id=\"fm-item-pembimbing\"><strong> 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] :<\/strong> M. Ali Adriansyah, S.Psi.,M.Si RusiZulistiawan,S.Psi.,M.Psi.,Psi<\/li>\n<li id=\"fm-item-tanggal\"><strong> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]:<\/strong> 21 Agustus 2015<\/li>\n<li id=\"fm-item-type\"><strong>8. Type:<\/strong> Artikel<\/li>\n<li id=\"fm-item-permalink\"><strong> 9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<a href=\"http:\/\/ejournal.psikologi.fisip-unmul.ac.id\/site\/?p=840\">http:\/\/ejournal.psikologi.fisip-unmul.ac.id\/site\/?p=840<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"><strong> 10. Right [Contoh: CCL, MIT, Open Document, dll.]:<\/strong> EJOURNAL Psikologi<\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_3227\" class=\"pvc_stats all  \" data-element-id=\"3227\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Aug 21, 2015 @ 2:43 PM IP: 203.130.214.106 1. Title [Judul]: HUBUNGAN CITRA DIRI DAN KEPUASAN AKAN MEREK TERHADAP MINAT BELI PRODUK BERMEREK SURFING 2. Creator [Pengarang\/ penulis]: DESI NILMALA SARI 3. Subject [Subjek dan kata kunci]: Minat Beli, Citra Diri, Kepuasan Konsumen akan Merek 4. Description [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_3227\" class=\"pvc_stats all  \" data-element-id=\"3227\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3227","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/3227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3227"}],"version-history":[{"count":2,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/3227\/revisions"}],"predecessor-version":[{"id":6849,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/3227\/revisions\/6849"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}