{"id":2814,"date":"2015-02-20T09:31:00","date_gmt":"2015-02-20T01:31:00","guid":{"rendered":"http:\/\/portal.fisip-unmul.ac.id\/site\/?p=2814"},"modified":"2017-12-04T11:48:27","modified_gmt":"2017-12-04T03:48:27","slug":"pengaruh-kualitas-pelayanan-terhadap-kepuasan-konsumen-pada-hotel-kumala-di-samarinda-irah-rahayu","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=2814","title":{"rendered":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA HOTEL KUMALA DI SAMARINDA (Irah Rahayu)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>Feb 20, 2015 @ 9:31 AM<\/strong><br \/>\nIP: <strong>180.248.84.15<\/strong><\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\"><strong> 1. Title [Judul]:<\/strong> PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA HOTEL KUMALA DI SAMARINDA<\/li>\n<li id=\"fm-item-pengarang\"><strong> 2. Creator [Pengarang\/ penulis]:<\/strong> Irah Rahayu<\/li>\n<li id=\"fm-item-katakunci\"><strong> 3. Subject [Subjek dan kata kunci]:<\/strong> Kualitas pelayanan, Kepuasan konsumen.<\/li>\n<li id=\"fm-item-abstrak\"><strong> 4. Description [Abstrak] :<\/strong> Berdasarkan latar belakang Hotel Kumala ada beberapa permasalahan yang dikelukan konsumen mengenai fasilitas tempat parkir, sistem pembayaran, tempat saran, serta pelayanan yang lamban sehingga dibutuhkan kualitas pelayanan yaitu (bukti fisik, kehandalan, daya tanggap, jaminan, empati) dalam sebuah hotel untuk menciptakan kepuasan konsumen. Teori yang digunakan dalam penelitian ini mengambil teori manajemen pemasaran, pemasaran jasa hotel, kualitas pelayanan, perilaku konsumen, kepuasan konsumen dan alat analisisnya menggunakan analisis regresi linier berganda. Kesimpulan dalam penelitian ini adalah kualitas pelayanan mempunyai pengaruh terhadap kepuasan konsumen dan rata-rata responden memilih jawaban netral\/biasa saja atau cukup puas. Disarankan kepada manajemen Hotel Kumala dapat memperbaiki dan mempertahankan kualitas pelayanan mengenai kehandalan tanpa mengabaikan variabel bukti fisik, daya tanggap, jaminan, empati karena variabel ini mempunyai pengaruh terhadap kepuasan konsumen untuk kemajuan Hotel Kumala di Samarinda.<\/li>\n<li><strong> 5. Publisher [Nama Lembaga Kontributor]:<\/strong> Program Studi Ilmu Administrasi Bisnis<\/li>\n<li id=\"fm-item-pembimbing\"><strong> 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] :<\/strong> Dra. Lilis Juliati, M.AP &amp; Tuti Wediawati, S.Sos., M.Si<\/li>\n<li id=\"fm-item-tanggal\"><strong> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]:<\/strong> 20 Februari 2015<\/li>\n<li id=\"fm-item-type\"><strong>8. Type:<\/strong> Artikel<\/li>\n<li id=\"fm-item-permalink\"><strong> 9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<\/strong> <a href=\"http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=946\">http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=946<\/a><\/li>\n<li id=\"fm-item-right\"><strong> 10. Right [Contoh: CCL, MIT, Open Document, dll.]:<\/strong> Artikel<\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2814\" class=\"pvc_stats all  \" data-element-id=\"2814\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: Feb 20, 2015 @ 9:31 AM IP: 180.248.84.15 1. Title [Judul]: PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA HOTEL KUMALA DI SAMARINDA 2. Creator [Pengarang\/ penulis]: Irah Rahayu 3. Subject [Subjek dan kata kunci]: Kualitas pelayanan, Kepuasan konsumen. 4. Description [Abstrak] : Berdasarkan latar belakang Hotel Kumala [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_2814\" class=\"pvc_stats all  \" data-element-id=\"2814\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2814","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/2814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2814"}],"version-history":[{"count":1,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/2814\/revisions"}],"predecessor-version":[{"id":7325,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/2814\/revisions\/7325"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}