{"id":1922,"date":"2014-05-21T09:57:11","date_gmt":"2014-05-21T01:57:11","guid":{"rendered":"http:\/\/portal.fisip-unmul.ac.id\/site\/?p=1922"},"modified":"2014-07-14T12:58:47","modified_gmt":"2014-07-14T04:58:47","slug":"strategi-komunikasi-pemasaran-pt-allianz-life-indonesia-dalam-pengambilan-keputusan-nasabah-di-samarinda-novia-mahdalena-sari","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=1922","title":{"rendered":"STRATEGI KOMUNIKASI PEMASARAN PT. ALLIANZ LIFE INDONESIA DALAM PENGAMBILAN KEPUTUSAN NASABAH DI SAMARINDA (NOVIA MAHDALENA SARI)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>, <\/strong><br \/>\nOn: <strong>May 21, 2014 @ 9:57 AM<\/strong><br \/>\nIP: <strong>180.248.75.165<\/strong><\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\"><strong> 1. Title [Judul]:<\/strong> STRATEGI KOMUNIKASI PEMASARAN PT. ALLIANZ LIFE INDONESIA DALAM PENGAMBILAN KEPUTUSAN NASABAH DI SAMARINDA<\/li>\n<li id=\"fm-item-pengarang\"><strong> 2. Creator [Pengarang\/ penulis]:<\/strong> NOVIA MAHDALENA SARI<\/li>\n<li id=\"fm-item-katakunci\"><strong> 3. Subject [Subjek dan kata kunci]:<\/strong> Strategi, Komunikasi Pemasaran, Pengambilan Keputusan, Nasabah.<\/li>\n<li id=\"fm-item-abstrak\"><strong> 4. Description [Abstrak] :<\/strong> Artikel ini berisi tentang strategi komunikasi pemasaran PT. Allianz Life Indonesia dalam pengambilan keputusan nasabah di Samarinda yang difokuskan pada langkah-langkah dalam mengembangkan komunikasi pemaaran yang efektif yaitu mengenali audiens sasaran, menetapkan tujuan komunikasi, merancang pesan, memilih media, menyeleksi sumber pesan, mengumpulkan umpan balik, menentukan anggaran promosi total, menentukan bauran promosi, dan menentukan strategi bauran pemasaran. Metode penelitian yaitu metode deskriptif kualitatif dengan teknik analisis data Model Interaktif Matthew B. Miles dan A. Michael Huberman. Hasil penelitian di peroleh gambaran bahwa dalam strategi komunikasi pemasaran PT. Allianz lebih mengedepankan komunikasi dua arah kepada nasabah untuk menjual produknya agar dapat memberi pengaruh, keyakinan, serta tindakan yang dilakukan sebagai umpan balik langsung yang terjadi bisa terlihat dengan menggunakan langkah-langkah dalam mengembangkan komunikasi pemasaran yang efektif untuk mencapai tujuan yang telah ditetapkan dan dapat terlaksana dengan baik.<\/li>\n<li><strong> 5. Publisher [Nama Lembaga Kontributor]:<\/strong> Program Studi Ilmu Komunikasi<\/li>\n<li id=\"fm-item-pembimbing\"><strong> 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] :<\/strong> Adietya Arie Hetami, S.Sos,.M.AB &amp; Annisa Wahyuni Arsyad,S.IP,.M.M<\/li>\n<li id=\"fm-item-tanggal\"><strong> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]:<\/strong> 21 MEI 2014<\/li>\n<li id=\"fm-item-type\"><strong>8. Type:<\/strong> Artikel<\/li>\n<li id=\"fm-item-permalink\"><strong> 9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<\/strong> <a href=\"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=1342\">http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=1342<\/a><\/li>\n<li id=\"fm-item-right\"><strong> 10. Right [Contoh: CCL, MIT, Open Document, dll.]:<\/strong> Artikel<\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1922\" class=\"pvc_stats all  \" data-element-id=\"1922\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: , On: May 21, 2014 @ 9:57 AM IP: 180.248.75.165 1. Title [Judul]: STRATEGI KOMUNIKASI PEMASARAN PT. ALLIANZ LIFE INDONESIA DALAM PENGAMBILAN KEPUTUSAN NASABAH DI SAMARINDA 2. Creator [Pengarang\/ penulis]: NOVIA MAHDALENA SARI 3. Subject [Subjek dan kata kunci]: Strategi, Komunikasi Pemasaran, Pengambilan Keputusan, Nasabah. 4. Description [Abstrak] : [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1922\" class=\"pvc_stats all  \" data-element-id=\"1922\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1922","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1922"}],"version-history":[{"count":1,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1922\/revisions"}],"predecessor-version":[{"id":2104,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1922\/revisions\/2104"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}