{"id":1541,"date":"2014-01-20T15:52:59","date_gmt":"2014-01-20T07:52:59","guid":{"rendered":"http:\/\/portal.fisip-unmul.ac.id\/site\/?p=1541"},"modified":"2014-01-27T10:32:57","modified_gmt":"2014-01-27T02:32:57","slug":"strategi-komunikasi-pemasaran-dalam-memasarkan-produk-cemilan-khas-samarinda-di-ukm-usaha-kecil-menengah-center-samarinda-muhammad-denni-saputra","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=1541","title":{"rendered":"STRATEGI KOMUNIKASI PEMASARAN DALAM MEMASARKAN PRODUK CEMILAN KHAS SAMARINDA DI UKM (USAHA KECIL MENENGAH) CENTER SAMARINDA (MUHAMMAD DENNI SAPUTRA)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Saputra, Muhammad Denni<\/strong><br \/>\nOn: <strong>Jan 20, 2014 @ 3:52 PM<\/strong><br \/>\nIP: <strong>192.168.0.7<\/strong><\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\"><strong> 1. Title [Judul]:<\/strong> STRATEGI KOMUNIKASI PEMASARAN DALAM MEMASARKAN PRODUK CEMILAN KHAS SAMARINDA DI UKM (USAHA KECIL MENENGAH) CENTER SAMARINDA<\/li>\n<li id=\"fm-item-pengarang\"><strong> 2. Creator [Pengarang\/ penulis]:<\/strong> MUHAMMAD DENNI SAPUTRA<\/li>\n<li id=\"fm-item-katakunci\"><strong> 3. Subject [Subjek dan kata kunci]:<\/strong> Strategi, Komunikasi, Pemasaran<\/li>\n<li id=\"fm-item-abstrak\"><strong> 4. Description [Abstrak] :<\/strong> Penelitian ini bertujuan untuk mengetahui dan menggambarkan strategi komunikasi pemasaran toko UKM center dalam memasarkan produk cemilan khas Samarinda. Penelitian ini menggunakan teori SMCR (Source, Media, Channel, Receiver). Jenis penelitian ini yaitu kualitatif deskriptif dengan menggunakan teknik analisis data kualitatif deskriptif. Populasi dalam penelitian ini adalah konsumen dari toko UKM Center dengan teknik penarikan sampel menggunakan teknik Purposive Sampling dan Accidental Sampling, kemudian wawancara, dokumentasi serta referensi yang berkaitan dengan penelitian. Strategi Komunikasi Pemasaran Toko UKM Center dalam Memasarkan Produk Cemilan Khas Samarinda adalah dengan menerapkan elemen \u2013 elemen Bauran Pemasaran (4P Marketing Mix) yaitu harga (price), produk (product), tempat (place) dan promosi (promotion) yang dipadukan dengan elemen \u2013 elemen Bauran Promosi (Promotional Mix) yaitu iklan (advertising), penjualan tatap muka (personal selling), promosi penjualan (sales promotion), publisitas (publicity) dan pemasaran langsung (direct marketing).<\/li>\n<li><strong> 5. Publisher [Nama Lembaga Kontributor]:<\/strong> Program Studi Ilmu Komunikasi<\/li>\n<li id=\"fm-item-pembimbing\"><strong> 6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] :<\/strong> SILVIANA PURWANTI, S.Sos, M.Si, Dra. LISBET SITUMORANG, M.Si<\/li>\n<li id=\"fm-item-tanggal\"><strong> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]:<\/strong> 2014<\/li>\n<li id=\"fm-item-type\"><strong>8. Type:<\/strong> Artikel<\/li>\n<li id=\"fm-item-permalink\"><strong> 9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<\/strong>\u00a0<a href=\"http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=1215\">http:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=1215<\/a><\/li>\n<li id=\"fm-item-right\"><strong> 10. Right [Contoh: CCL, MIT, Open Document, dll.]:<\/strong> eJournal article<\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1541\" class=\"pvc_stats all  \" data-element-id=\"1541\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Saputra, Muhammad Denni On: Jan 20, 2014 @ 3:52 PM IP: 192.168.0.7 1. Title [Judul]: STRATEGI KOMUNIKASI PEMASARAN DALAM MEMASARKAN PRODUK CEMILAN KHAS SAMARINDA DI UKM (USAHA KECIL MENENGAH) CENTER SAMARINDA 2. Creator [Pengarang\/ penulis]: MUHAMMAD DENNI SAPUTRA 3. Subject [Subjek dan kata kunci]: Strategi, Komunikasi, Pemasaran 4. Description [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1541\" class=\"pvc_stats all  \" data-element-id=\"1541\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1541","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1541"}],"version-history":[{"count":1,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1541\/revisions"}],"predecessor-version":[{"id":1553,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1541\/revisions\/1553"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}