{"id":1468,"date":"2013-11-27T09:47:16","date_gmt":"2013-11-27T01:47:16","guid":{"rendered":"http:\/\/portal.fisip-unmul.ac.id\/site\/?p=1468"},"modified":"2013-11-27T09:47:16","modified_gmt":"2013-11-27T01:47:16","slug":"pengaruh-bauran-pemasaran-terhadap-keputusan-pembelian-sepeda-motor-merek-honda-pada-pt-daya-anugrah-mandiri-cabang-samarinda-isnani-patma","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=1468","title":{"rendered":"Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pada PT. Daya Anugrah Mandiri Cabang Samarinda (Isnani Patma)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Patma, Isnani<\/strong><br \/>\nOn: <strong>Nov 27, 2013 @ 9:47 AM<\/strong> <br \/>\nIP: <strong>180.248.65.142<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\"> <strong>   1. Title [Judul]:<\/strong> Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pada PT. Daya Anugrah Mandiri Cabang Samarinda<\/li>\n<li id=\"fm-item-pengarang\"> <strong> 2. Creator [Pengarang\/ penulis]:<\/strong> Isnani Patma<\/li>\n<li id=\"fm-item-katakunci\"> <strong> 3. Subject [Subjek dan kata kunci]:<\/strong> Bauran pemasaran dan Keputusan Pembelian<\/li>\n<li id=\"fm-item-abstrak\"> <strong> 4. Description [Abstrak] :<\/strong> Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pada PT. Daya Anugrah Mandiri Cabang Samarinda. Dibawah bimbingan Bapak Drs. M. Zaini, M.Si selaku Pembimbing I dan Ibu Rr. Marliana W, SE., MM selaku Pembimbing II.<br \/>\nPenelitian ini bertujuan untuk mengetahui pengaruh variabel bauran pemasaran terhadap keputusan pembelian sepeda motor merek Honda pada PT. Daya Anugrah Mandiri cabang Samarinda. Variabel yang digunakan dalam penelitian ini terdiri dari variabel independen yaitu variabel Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Physical evidence (X6), dan Process (X7) serta variabel dependen adalah keputusan pembelian (Y).<br \/>\nHasil analisis dengan menggunakan persamaan regresi linear berganda menunjukkan persamaan regresi sebagai berikut : Y = 1.635 \u2013 0.021 X1 + 0.251 X2 \u2013 0.118 X3 + 0.379 X4 + 0.067 X5 + 0.067 X6 + 0.022 X7. Uji serantak (uji f) dengan tingkat kepercayaan 95% pembelian sepeda motor merek Honda Pada PT. Daya Anugrah Mandiri cabang Samarinda membuktikan bahwa secara serentak variabel Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Physical evidence (X6), dan Process (X7) berpengaruh signifikan terhadap keputusan pembelian (Y). Uji t (parsial) menunjukkan bahwa variabel Price (X2) dan Promotion (X4) secara parsial berpengaruh signifikan terhadap keputusan pembelian (Y) sedangkan variabel Product (X1), Place (X3), People (X5), Physical evidence (X6), dan Process (X7) secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian (Y). Adapun variabel yang paling berpengaruh adalah variabel Promotion (X4). Nilai R (Koefisien Korelasi) yang diperoleh sebesar 0,584 atau 58,4% dan nilai R Square (Koefisien Determinasi) sebesar 0,341atau 34,1%.<br \/>\nSaran utama bagi PT. Daya Anugrah Mandiri cabang Samarinda adalah terus meningkatkan dan mempertahankan promosi yang ada, selalu terbuka menyampaikan informosi mengenai potongan harga dan melengkapi ketersediaan tipe unit sepeda motor.<\/li>\n<li> <strong>  5. Publisher [Nama Lembaga Kontributor]:<\/strong> Program Studi Ilmu Administrasi Bisnis<\/li>\n<li id=\"fm-item-pembimbing\"> <strong>  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] :<\/strong> Drs. M. Zaini, M. Si \/ Rr. Marliana W, SE., MM <\/li>\n<li id=\"fm-item-tanggal\"> <strong> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]:<\/strong> 2013<\/li>\n<li id=\"fm-item-type\"> <strong>8. Type:<\/strong> Artikel<\/li>\n<li id=\"fm-item-permalink\"> <strong>  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<\/strong> <a href=\"http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=679\">http:\/\/ejournal.adbisnis.fisip-unmul.ac.id\/site\/?p=679<\/a><\/li>\n<li id=\"fm-item-right\"> <strong> 10. Right [Contoh: CCL, MIT, Open Document, dll.]:<\/strong> eJournal article<\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1468\" class=\"pvc_stats all  \" data-element-id=\"1468\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Patma, Isnani On: Nov 27, 2013 @ 9:47 AM IP: 180.248.65.142 1. Title [Judul]: Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pada PT. Daya Anugrah Mandiri Cabang Samarinda 2. Creator [Pengarang\/ penulis]: Isnani Patma 3. Subject [Subjek dan kata kunci]: Bauran pemasaran dan Keputusan Pembelian 4. [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1468\" class=\"pvc_stats all  \" data-element-id=\"1468\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1468","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1468"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/1468\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}