{"id":12467,"date":"2026-04-16T11:11:10","date_gmt":"2026-04-16T03:11:10","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=12467"},"modified":"2026-04-16T11:11:10","modified_gmt":"2026-04-16T03:11:10","slug":"pengaruh-e-commerce-terhadap-kondisi-sosial-ekonomi-pedagang-di-pasar-taman-rawa-indah-bontang-habibah-nur-rahmawati","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=12467","title":{"rendered":"Pengaruh E-Commerce Terhadap Kondisi Sosial Ekonomi Pedagang di Pasar Taman Rawa Indah Bontang (Habibah Nur Rahmawati)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Rahmawati, Habibah Nur<\/strong><br \/>\nOn: <strong>Apr 16, 2026 @ 11:11 AM<\/strong> <br \/>\nIP: <strong>114.10.139.112<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>Pengaruh E-Commerce Terhadap Kondisi Sosial Ekonomi Pedagang di Pasar Taman Rawa Indah Bontang<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Habibah Nur Rahmawati<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>E-commerce, Pasar tradisional, Kondisi sosialekonomi, pedagang pasar, Rawa Indah<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Perkembangan e-commerce telah membawa perubahan signifikan dalam pola perdagangan masyarakat dan memberikan dampak langsung terhadap keberlangsungan pasar tradisional. Penelitian ini bertujuan untuk menganalisis pengaruh e-commerce terhadap kondisi sosial ekonomi pedagang Pasar Rawa Indah Kota Bontang. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier sederhana dengan bantuan software SPSS. Teknik pengambilan sampel menggunakan teknik purposive sampling, yaitu penentuan sampel berdasarkan kriteria tertentu yang telah ditetapkan berjumlah 75 responden. Metode penelitian yang digunakan adalah metode kuantitatif untuk mengetahui hubungan dan pengaruh antara variabel e-commerce (X) terhadap kondisi sosial ekonomi pedagang (Y). Teknik pengumpulan data dilakukan melalui observasi dan penyebaran kuesioner (angket). Hipotesis dalam penelitian ini adalah terdapat pengaruh signifikan e-commerce terhadap kondisi sosial ekonomi pedagang Pasar Rawa Indah Kota Bontang. Hasil penelitian menunjukkan bahwa variabel e-commerce berpengaruh signifikan terhadap kondisi sosial ekonomi pedagang Pasar Rawa Indah Kota Bontang. Berdasarkan hasil uji t dan uji F, e-commerce terbukti berpengaruh secara signifikan terhadap kondisi sosial ekonomi pedagang. Nilai koefisien determinasi (R\u00b2) menunjukkan bahwa e-commerce memberikan pengaruh sebesar 31,9% terhadap kondisi sosial ekonomi pedagang, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Secara deskriptif, hasil penelitian menunjukkan adanya penurunan pendapatan dan jumlah pembeli, serta menurunnya stabilitas ekonomi pedagang akibat perkembangan e-commerce dan rendahnya kemampuan pedagang dalam memanfaatkan teknologi digital.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Pembangunan Sosial<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>A. Ismail Lukman, M.A<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>16 April 2026<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/ejournal.ps.fisip-unmul.ac.id\/site\/?p=2062\">https:\/\/ejournal.ps.fisip-unmul.ac.id\/site\/?p=2062<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>CC BY SA<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_12467\" class=\"pvc_stats all  \" data-element-id=\"12467\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Rahmawati, Habibah Nur On: Apr 16, 2026 @ 11:11 AM IP: 114.10.139.112 1. Title [Judul]: Pengaruh E-Commerce Terhadap Kondisi Sosial Ekonomi Pedagang di Pasar Taman Rawa Indah Bontang 2. Creator [Pengarang\/ penulis]: Habibah Nur Rahmawati 3. Subject [Subjek dan kata kunci]: E-commerce, Pasar tradisional, Kondisi sosialekonomi, pedagang pasar, Rawa [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_12467\" class=\"pvc_stats all  \" data-element-id=\"12467\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-12467","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":4,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/12467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12467"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/12467\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}