{"id":11993,"date":"2025-01-13T15:10:53","date_gmt":"2025-01-13T07:10:53","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11993"},"modified":"2025-01-13T15:10:53","modified_gmt":"2025-01-13T07:10:53","slug":"pengaruh-promo-tanggal-kembar-gratis-ongkos-kirim-metode-pembayaran-s-pay-laterterhadap-keputusan-pembelian-di-marketplaceshopee-ferdy-satya-nosaly","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11993","title":{"rendered":"Pengaruh Promo Tanggal Kembar, Gratis Ongkos Kirim, Metode Pembayaran S-Pay LaterTerhadap Keputusan Pembelian Di MarketplaceShopee (Ferdy Satya Nosaly)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Nosaly, Ferdy Satya<\/strong><br \/>\nOn: <strong>Jan 13, 2025 @ 3:10 PM<\/strong> <br \/>\nIP: <strong>125.160.113.219<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>Pengaruh Promo Tanggal Kembar, Gratis Ongkos Kirim, Metode Pembayaran S-Pay LaterTerhadap Keputusan Pembelian Di MarketplaceShopee<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Ferdy Satya Nosaly<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Promo Tanggal Kembar;Gratis Ongkos Kirim;Metode Pembayaran S-Pay Later;Keputusan<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Penelitian ini bertujuan untuk menguji pengaruh Promo Tanggal Kembar, Gratis Ongkos Kirim, dan Metode Pembayaran S-Pay Laterterhadap Keputusan Pembelian di marketplaceShopee. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Perhitungan sampel menggunakan rumus Lemeshow karena populasi tidak diketahui dengan pasti. Sampel terdiri dari 100 responden  pengguna  Shopee  di  Kota  Samarinda  yang  dipilih  menggunakan  teknik  purposive  sampling.  Teknik  pengumpulan  data dilakukan melalui kuesioner onlinemenggunakan Google Form dan pendistribusian kuesioner secara fisik langsung kepada responden yang  sesuai  dengan  kriteria  responden  penelitian  yang  pernah  melakukan  pembelian  di  Shopee  dan  berdomisili  di kota  Samarinda.Analisis data menggunakan regresi linier berganda dan uji hipotesis dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa Promo Tanggal  Kembar  berpengaruh  positif  dan  signifikan  terhadap  Keputusan  Pembeliandengan  nilai t-hitung  (2.787)&gt;t-tabel (1.984)dengan  tingkat  signifikansi lebih  kecil  dari  0.05.Gratis  Ongkos  Kirim  berpengaruh  positif  dan  signifikan  terhadap  Keputusan Pembeliandengan  nilai t-hitung (4.669) &gt;t-tabel (1.984)dengan  tingkat  signifikansi lebih  kecil  dari  0.05,  sedangkan  Metode Pembayaran S-Pay  Latertidak  memiliki  pengaruh  positif  dan  signifikan  terhadap  Keputusan  Pembeliant-hitung (1.502)F tabel (2.47), dan tingkat signifikansi lebih kecil dari \u03b1 = 0.05.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Administrasi Bisnis<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Ana Noor Andriana. S.AB., M.AB<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>21 Oktober 2024<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/ejurnal.seminar-id.com\/index.php\/jbe\/article\/view\/5923\">https:\/\/ejurnal.seminar-id.com\/index.php\/jbe\/article\/view\/5923<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>Ejournal article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11993\" class=\"pvc_stats all  \" data-element-id=\"11993\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Nosaly, Ferdy Satya On: Jan 13, 2025 @ 3:10 PM IP: 125.160.113.219 1. Title [Judul]: Pengaruh Promo Tanggal Kembar, Gratis Ongkos Kirim, Metode Pembayaran S-Pay LaterTerhadap Keputusan Pembelian Di MarketplaceShopee 2. Creator [Pengarang\/ penulis]: Ferdy Satya Nosaly 3. 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