{"id":11987,"date":"2024-12-03T15:01:58","date_gmt":"2024-12-03T07:01:58","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11987"},"modified":"2024-12-03T15:01:58","modified_gmt":"2024-12-03T07:01:58","slug":"strategi-bertahan-umkm-souvenir-di-museum-mulawarman-tenggarong-pasca-pandemi-covid-19-annisha-diah-rahmani-3","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11987","title":{"rendered":"STRATEGI BERTAHAN UMKM SOUVENIR DI MUSEUM MULAWARMAN TENGGARONG PASCA PANDEMI COVID-19 (Annisha Diah Rahmani )"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Rahmani, Annisha Diah<\/strong><br \/>\nOn: <strong>Dec 3, 2024 @ 3:01 PM<\/strong> <br \/>\nIP: <strong>36.85.38.8<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>STRATEGI BERTAHAN UMKM SOUVENIR DI MUSEUM MULAWARMAN TENGGARONG PASCA PANDEMI COVID-19<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Annisha Diah Rahmani <\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>STRATEGI BERTAHAN, UMKM, PANDEMI COVID-19<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Strategi bertahan UMKM souvenir di museum Mulawarman Tenggarong pasca pandemi Covid-19 yang digunakan  para pelaku UMKM dalam mempertahankan keberlangsungan usaha khususnya pasca Pandemi Covid-19 dan perubahan yang didapatkan dari setelah menerapkan strategi-strategi bertahan yang digunakan oleh para pelaku UMKM souvenir. Hal ini terjadi disebabkan pandemi Covid-19 yang telah memberikan dampak mendalam terhadap berbagai sektor kunci ekonomi di Indonesia, termasuk pariwisata, perdagangan, dan UMKM. Adanya pembatasan aktivitas masyarakat yang di berlakukan untuk mengendalikan penyebaran virus telah mengganggu aktivitas bisnis secara signifikan karena pada sektor perdagangan khususnya pada usaha yang menjual souvenir mengalami penurunan penjualan yang sangat turun drastis pada saat awal terjadinya pandemi Covid-19  dan industri pariwisata yang merupakan salah satu kontributor utama pendapatan negara juga mengalami penurunan drastis karena banyaknya penutupan tempat-tempat wisata.<br \/>\nUMKM yang menjadi salah satu tulang punggung ekonomi lokal telah menghadapi tantangan besar dalam mempertahankan operasional usaha mereka akibat kurangnya likuiditas dan akses pasar yang menjadi terbatas. Sehingga perlu adanya beberapa strategi yang digunakan dalam mempertahankan keberlangsungan usaha agar dapat membuat usaha dari para pelaku UMKM souvenir ini mengalami peningkatan pendapatan dan jangkauan pemasaran produk yang lebih luas bahkan praktis.<br \/>\n<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Sosiatri<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>A. Ismail Lukman, S.Pd., MA <\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2024 <\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/ejournal.ps.fisip-unmul.ac.id\/site\/wp-content\/uploads\/2024\/11\/ejournal%20annisha%20diah%20(11-22-24-09-08-08).pdf\">https:\/\/ejournal.ps.fisip-unmul.ac.id\/site\/wp-content\/uploads\/2024\/11\/ejournal%20annisha%20diah%20(11-22-24-09-08-08).pdf<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>ejounal articles<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11987\" class=\"pvc_stats all  \" data-element-id=\"11987\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Rahmani, Annisha Diah On: Dec 3, 2024 @ 3:01 PM IP: 36.85.38.8 1. Title [Judul]: STRATEGI BERTAHAN UMKM SOUVENIR DI MUSEUM MULAWARMAN TENGGARONG PASCA PANDEMI COVID-19 2. Creator [Pengarang\/ penulis]: Annisha Diah Rahmani 3. Subject [Subjek dan kata kunci]: STRATEGI BERTAHAN, UMKM, PANDEMI COVID-19 4. Description [Abstrak] : Strategi [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11987\" class=\"pvc_stats all  \" data-element-id=\"11987\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11987","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":36,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11987"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11987\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}