{"id":11653,"date":"2024-03-19T09:28:33","date_gmt":"2024-03-19T01:28:33","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11653"},"modified":"2024-03-19T09:28:33","modified_gmt":"2024-03-19T01:28:33","slug":"analisis-semiotika-pesan-moral-dalam-video-iklan-truemove-h-giving-di-youtube-rizky-juna-hidayat","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11653","title":{"rendered":"ANALISIS SEMIOTIKA PESAN MORAL DALAM VIDEO  IKLAN TRUEMOVE H: GIVING DI YOUTUBE (Rizky Juna Hidayat)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Juna Hidayat, Rizky<\/strong><br \/>\nOn: <strong>Mar 19, 2024 @ 9:28 AM<\/strong> <br \/>\nIP: <strong>182.2.101.189<\/strong> <\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">   1. Title [Judul]: <strong>ANALISIS SEMIOTIKA PESAN MORAL DALAM VIDEO  IKLAN TRUEMOVE H: GIVING DI YOUTUBE<\/strong><\/li>\n<li id=\"fm-item-pengarang\"> 2. Creator [Pengarang\/ penulis]: <strong>Rizky Juna Hidayat<\/strong><\/li>\n<li id=\"fm-item-katakunci\"> 3. Subject [Subjek dan kata kunci]: <strong>Semiotika, Representasi, Pesan Moral, Video Iklan, Youtube.<\/strong><\/li>\n<li id=\"fm-item-abstrak\"> 4. Description [Abstrak] : <strong>Penelitian ini bertujuan untuk menganalisis pesan moral yang terkandung<br \/>\ndalam video TrueMove H: Giving di platform YouTube. Fokus penelitian<br \/>\ndifokuskan pada pengungkapan tanda-tanda yang muncul dalam setiap adegan,<br \/>\nkata-kata, dan suara, termasuk dialog para pemain dan efek suara lainnya.<br \/>\nMetode yang digunakan adalah Semiotika Charles Sanders Pierce dengan<br \/>\nmenggunakan trikotomi ikon, indeks, dan simbol, diikuti dengan penerapan model<br \/>\ntriadic Pierce, yaitu Tanda, Objek, dan Interpretan. Data dikumpulkan melalui<br \/>\nstudi literatur, observasi, dan sumber informasi dari video TrueMove H: Giving di<br \/>\nYouTube serta sumber internet lainnya.<br \/>\nHasil penelitian menunjukkan bahwa pesan moral yang tergambar dari<br \/>\nsetiap adegan video tersebut mencerminkan nilai-nilai yang dihargai dalam<br \/>\nmasyarakat Thailand. Secara khusus, video ini menggambarkan pentingnya<br \/>\ntanggung jawab dalam situasi konflik moral, menyoroti empati dan kepedulian<br \/>\nsosial melalui tindakan seorang penjual sup yang membantu seorang anak kecil<br \/>\nyang mencuri obat untuk ibunya. Solidaritas juga ditonjolkan melalui kerja sama<br \/>\nantar individu untuk membantu mereka yang kurang beruntung. Video ini<br \/>\nmenekankan pentingnya memberikan dukungan dan inspirasi untuk membangun<br \/>\nhubungan yang kuat dan menciptakan masyarakat yang harmonis, sesuai dengan<br \/>\nnilai-nilai &#8220;bunkhun&#8221; dalam budaya masyarakat Thailand. Tindakan sukarela<br \/>\nDokter Prajak juga menunjukkan kepedulian sosial yang mencerminkan prinsip-<br \/>\nprinsip agama Buddha, seperti pemberian, kebaikan hati, dan belas kasihan, yang<br \/>\nmenunjukkan dedikasi untuk memberikan manfaat tanpa memperhatikan<br \/>\nkepentingan pribadi.<\/strong><\/li>\n<li>  5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">  6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Dr. Silviana Purwanti, S.Sos., M.Si.<\/strong><\/li>\n<li id=\"fm-item-tanggal\"> 7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2024<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">  9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]: <strong><a href=\"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4977\">https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4977<\/a><\/strong><\/li>\n<li id=\"fm-item-right\"> 10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>eJournal Article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11653\" class=\"pvc_stats all  \" data-element-id=\"11653\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Juna Hidayat, Rizky On: Mar 19, 2024 @ 9:28 AM IP: 182.2.101.189 1. Title [Judul]: ANALISIS SEMIOTIKA PESAN MORAL DALAM VIDEO IKLAN TRUEMOVE H: GIVING DI YOUTUBE 2. Creator [Pengarang\/ penulis]: Rizky Juna Hidayat 3. Subject [Subjek dan kata kunci]: Semiotika, Representasi, Pesan Moral, Video Iklan, Youtube. 4. Description [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11653\" class=\"pvc_stats all  \" data-element-id=\"11653\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11653","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11653"}],"version-history":[{"count":0,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11653\/revisions"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}