{"id":11132,"date":"2023-05-03T15:38:22","date_gmt":"2023-05-03T07:38:22","guid":{"rendered":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11132"},"modified":"2023-05-17T11:07:11","modified_gmt":"2023-05-17T03:07:11","slug":"pengaruh-penggunaan-celebrity-endorser-cristiano-ronaldo-dalam-iklan-sampo-clear-men-terhadap-brand-image-produk-studi-pada-mahasiswa-strata-1-di-universitas-mulawarman-samarinda-kalimantan-timur","status":"publish","type":"post","link":"https:\/\/portal.fisip-unmul.ac.id\/site\/?p=11132","title":{"rendered":"PENGARUH  PENGGUNAAN CELEBRITY ENDORSER CRISTIANO RONALDO DALAM IKLAN SAMPO CLEAR MEN TERHADAP BRAND IMAGE PRODUK (Studi pada Mahasiswa Strata 1 di Universitas Mulawarman, Samarinda, Kalimantan Timur ) (Farras Faishal Wirawaskita, Silviana Purwanti, Annisa Wahyuni Arsyad)"},"content":{"rendered":"<h2>Data Portal Mahasiswa S1<\/h2>\n<p>Submitted by: <strong>Faishal Wirawaskita, Farras<\/strong><br \/>\nOn: <strong>May 3, 2023 @ 3:38 PM<\/strong><br \/>\nIP: <strong>182.3.134.187<\/strong><\/p>\n<ul id=\"fm-summary\">\n<li id=\"fm-item-judul\">1. Title [Judul]: <strong>PENGARUH PENGGUNAAN CELEBRITY ENDORSER CRISTIANO RONALDO DALAM IKLAN SAMPO CLEAR MEN TERHADAP BRAND IMAGE PRODUK (Studi pada Mahasiswa Strata 1 di Universitas Mulawarman, Samarinda, Kalimantan Timur )<\/strong><\/li>\n<li id=\"fm-item-pengarang\">2. Creator [Pengarang\/ penulis]: <strong>Farras Faishal Wirawaskita, Silviana Purwanti, Annisa Wahyuni Arsyad<\/strong><\/li>\n<li id=\"fm-item-katakunci\">3. Subject [Subjek dan kata kunci]: <strong>Komunikasi Pemasaran, Iklan, Celebrity Endorser, Brand Image<\/strong><\/li>\n<li id=\"fm-item-abstrak\">4. Description [Abstrak] : <strong>Tujuan dari penelitian ini adalah untuk mengetahui signifikansi pengaruh penggunaan celebrity endorser Cristiano Ronaldo dalam iklan sampo Clear men terhadap brand image produk Clear Men dan untuk menguji tingkat koefesien determinasi penggunaan celebrity endorser terhadap brand image sampo Clear Men. Metode yang digunakan dalam penelitian ini adalah kuantitatif melalui teknik studi dan dilakukan dengan metodologi ilustratif dengan skala likert. Teknik pengambilan sampel yang digunakan pada penelitian ini yaitu sampling purposive yang merupakan bagian dari non-probability sampling, dengan responden sebanyak 100 yang di dapat menggunakan rumus slovin tingkat kesalahan 10% dari jumlah mahasiswa Univesitas Mulawarman sebanyak 24.765. Teknik analisis data dalam penelitian ini yaitu analisis deskriptif, uji asumsi klasik, analisis regresi linier sederhana, koefisien determinasi dan uji hipotesis.<br \/>\nBerdasarkan hasil jawaban responden pada keseluruhan dari variabel celebrity endorser Cristiano Ronaldo (X) didapatkan presentase dengan hasil 66,37% yang tergolong pada kategori tinggi dan variabel celebrity endorser bias dikatakan positif. Sedangkan hasil dari keseluruhan indikator variabel Y data yang dikumpulkan dari responden mendaptkan nilai 68,4%. Hasil uji t didapat hasil celebrity endorser berpengaruh terhadap brand image dan dapat dibuktikan dengan thitung (11,093) &gt; ttabel (1,985). Berdasarkan koefisien determinasi didapat celebrity endorser Cristiano Ronaldo berpengaruh sebesar 55,7% terhadap brand image Clear Men.<\/strong><\/li>\n<li>5. Publisher [Nama Lembaga Kontributor]: <strong>Program Studi Ilmu Komunikasi<\/strong><\/li>\n<li id=\"fm-item-pembimbing\">6. Contributor [Pembimbing, promotor, ilustrator, produser, dll.] : <strong>Dr. Silviana Purwanti, S.sos., M.Med.Kom, Annisa Wahyuni Arsyad, S.IP., M.M<\/strong><\/li>\n<li id=\"fm-item-tanggal\">7. Date [Tanggal \/ tahun penciptaan atau penerbitan]: <strong>2023<\/strong><\/li>\n<li id=\"fm-item-type\">8. Type: <strong>Artikel<\/strong><\/li>\n<li id=\"fm-item-permalink\">9. Identifier\/ permalink [URL menuju konten di lembaga kontributor]:<a href=\"https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4758\">https:\/\/ejournal.ilkom.fisip-unmul.ac.id\/site\/?p=4758<\/a><\/li>\n<li id=\"fm-item-right\">10. Right [Contoh: CCL, MIT, Open Document, dll.]: <strong>eJournal article<\/strong><\/li>\n<\/ul>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11132\" class=\"pvc_stats all  \" data-element-id=\"11132\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Data Portal Mahasiswa S1 Submitted by: Faishal Wirawaskita, Farras On: May 3, 2023 @ 3:38 PM IP: 182.3.134.187 1. Title [Judul]: PENGARUH PENGGUNAAN CELEBRITY ENDORSER CRISTIANO RONALDO DALAM IKLAN SAMPO CLEAR MEN TERHADAP BRAND IMAGE PRODUK (Studi pada Mahasiswa Strata 1 di Universitas Mulawarman, Samarinda, Kalimantan Timur ) 2. Creator [Pengarang\/ penulis]: Farras Faishal Wirawaskita, [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_11132\" class=\"pvc_stats all  \" data-element-id=\"11132\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/portal.fisip-unmul.ac.id\/site\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-11132","post","type-post","status-publish","format-standard","hentry","category-data-portal-mahasiswa-s1"],"a3_pvc":{"activated":true,"total_views":95,"today_views":0},"_links":{"self":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11132"}],"version-history":[{"count":1,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11132\/revisions"}],"predecessor-version":[{"id":11171,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=\/wp\/v2\/posts\/11132\/revisions\/11171"}],"wp:attachment":[{"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portal.fisip-unmul.ac.id\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}